Synechron appoints Grey London as global agency

The agency will lead the creation of a brand platform designed to strengthen Synechron’s positioning across key B2B channels

Grey London has been appointed by technology consulting firm Synechron to develop a global brand platform, following a competitive pitch process managed by Ingenuity+.

The agency will lead the creation of a brand platform designed to strengthen Synechron’s positioning across key B2B channels as the company continues its international expansion.

Partnership spans major global markets

Synechron operates across a number of international markets, including the US, UK, UAE, India and Australia, providing consulting services focused on digital transformation, artificial intelligence, cloud technologies, cybersecurity and data engineering.

The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.

Integrated WPP offering supports appointment

Grey London secured the account with an integrated proposal that included support from WPP Media, which will oversee Synechron’s B2B media strategy, planning and buying.

According to the agency, the proposed platform is designed to evolve beyond a campaign into a long-term brand framework that can support Synechron’s marketing activity across global markets.

Focus on differentiation in B2B technology

Grey’s approach centred on developing a distinctive brand platform aligned with Synechron’s tone of voice and aimed at helping the business stand apart in the competitive technology consulting sector.

The agency said the work will focus on creating a consistent identity capable of supporting long-term business growth.

Agency targets long-term impact

Jai Kotecha, CEO, Grey London: "We’re incredibly excited about this opportunity with Synechron. We’re here to create a famously effective brand platform that’s distinctive, resonates globally, and delivers real business impact for them. This partnership is all about making their vision stand out."

The appointment adds to Grey London’s portfolio of international business-to-business clients and further expands its work within the technology sector.

Synechron seeks stronger global positioning

Christina Savvas, VP Global Head of Brand Marketing, Synechron: "This marks a major milestone for Synechron as we appoint GREY as our global agency partner. We were looking for a team that could understand both the scale of our ambition and the direction we want to take the brand globally. Grey London stood out throughout the process due to both its strategic thinking and integrated offer within the WPP network. We can’t wait to start this next chapter together."

The partnership is expected to support Synechron’s efforts to build greater awareness and consistency across its global marketing activity as demand for digital transformation services continues to grow.

www.synechron.com

www.grey.com

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