VENGEAN rebrands deep tech investor VCC
The new branding solidifies VCC’s position as a leader in the field for both its investors and portfolio companies.
Deep Tech investment firm Value Creation Capital, VCC, has developed its new branding with international creative branding agency VENGEAN.
VCC was founded by seasoned ICT professionals in 2005. With a proven ability to identify and scale deep tech across multiple industries and applications, VCC gives investors access to the essential technologies the future will depend on, creating long term value and resilient returns. The new branding solidifies VCC’s position as a leader in the field for both its investors and portfolio companies.
Distinctive deep tech branding & brand narrative
Working with VCC’s founders and partners, VENGEAN developed VCC’s new branding from Brand Strategy to Brand Story, -Theme, Visual Identity and 360-Communications Concept, including redesign of VCC’s website. VCC’s new Brand Theme “Pioneering the essential” underpins the company’s unique ability to find, develop and scale deep technology companies - often with multiple use applications - that are becoming essential to a more robust, independent Europe.
Marcus Steinig,Managing Director, VCC: “Enlisting VENGEAN as our branding partner to energise our sustained growth, is another step forward in our mission to bolster a more robust future by investing in essential deep tech with resilient returns for our investors.”
To support this claim, VENGEAN developed a framework of distinctive brand assets, including a 3D polygonal shape inspired by extremely resilient carbon bonds (a Buckminsterfullerite molecule, or “Buckyball” for short) that add to this brand narrative. A matching palette of colours, graphics and specific copy constructs will further help VCC set itself a cut above the rest toward the future.
Branding to script and grow investors’ businesses
VENGEAN’s collaboration with VCC is another example of the creative branding agency’s unique position in the market. Partnering with investors, founders and international investment companies and deploying its proprietary models, VENGEAN supports their investments’ growth through branding; scripting businesses with distinctive brand positioning, boosted by equally idiosyncratic verbal and visual storytelling in 360-communications concepts.
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