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The biggest gains came from S4 Capital and WPP, up 14.3% and 13.6% respectively—two companies that have faced pressure over recent quarters.

Brandon has been appointed creative partner for Wicked Weed Brewing following a competitive review, with the agency leading campaign development for the craft beer brand.

The findings come after the UK's warmest May and June since records began and highlight the role of consistent brand-building in driving advertising effectiveness across the category.

Built around the idea of encouraging people to spend more time together, the campaign positions Jacob's Creek as a brand associated with relaxed social occasions and authentic connection.

To create the film, Surreal Hotel Arts designed a custom installation of LED screens and mirrors arranged to reflect the geometry of a diamond.

Directed by Dougal Wilson, the campaign will run across more than 20 markets, including North America and Europe, with media activity spanning paid, earned, shared and owned channels.

Developed by the PRCA Innovation Working Group, the certification is intended to provide an independent evaluation of AI products against professional standards as agencies and communications teams adopt a growing number of AI-powered tools.

Reporting to Chairman and CEO Yannick Bolloré, Raphaël de Andréis will work with the leadership teams across Havas' Creative, Media, Health and Content at Scale networks.

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.

The additions increase Global's advertising estate at Manchester Airport to 68 digital screens and 31 classic poster sites. The portfolio also includes The Wonderwall, described as Europe's largest airport advertising site.

The Institute of Practitioners in Advertising (IPA) has admitted four agencies to its membership following its quarterly Council meeting.

Rather than centring on drivers or teams, Taste the Thrill focuses on how fans experience Formula 1 through social media, highlights, watch parties and digital content.

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

Created by Havas Chicago, with creative production led by Annex Chicago, the campaign positions Buddig's sliced meats as an on-the-go snack through a series of humorous films featuring the returning brand character.

Harper's Bazaar UK has produced an exclusive digital feature and video with Gugu Mbatha-Raw, exploring her creative process and recent projects.

The brand also appears in a fictional 1990s-style magazine advertisement shown during another scene, extending the campaign's nostalgic theme.

The pilot replaced traditional manual media buying processes with AI agents that identified inventory, negotiated terms and completed the transaction based on campaign requirements provided in natural language.

The report, based on responses from more than 100 contributors across 85 territories representing 95 percent of global GDP, forecasts global OOH expenditure will increase to USD 56.4 billion in 2026. OOH accounted for 5.1 percent of total global advertising expenditure in 2025.

The agency will lead the campaign's integrated communications strategy, social media strategy, creator strategy, content creation and media planning, with the aim of extending the campaign's impact beyond its television broadcast.

The company, which works across film, television, games, immersive entertainment and advertising, said the move follows a joint decision by Halon and NEP Group that independence would allow the business to focus entirely on its clients, employees and long-term growth.

The survey found that 81 percent of marketing leaders believe creative and media contribute equally to business performance. However, only 36 percent apply the same level of measurement to both disciplines.