Surreal Hotel Arts blends AI and film for Eudora

Created by AlmapBBDO and directed by Brendo, the campaign stars model and actress Valentina Ferrer

Surreal Hotel Arts has launched a film campaign for Brazilian beauty brand Eudora, combining artificial intelligence, robotic camera systems and LED technology to visualise the science behind the company's Siàge Nutri Diamond haircare range.

Created by AlmapBBDO and directed by Brendo, the campaign stars model and actress Valentina Ferrer and will promote Eudora's Siàge Nutri Diamond product line through a fashion-inspired visual approach.

AI and practical production techniques combined

To create the film, Surreal Hotel Arts designed a custom installation of LED screens and mirrors arranged to reflect the geometry of a diamond. The production combines practical effects with AI-generated imagery to represent the product's protective technology.

According to the production company, AI was used during pre-production to develop backgrounds and visual concepts, while also generating microscopic visualisations of how the product's diamond shielding technology protects individual hair strands from heat and moisture. Robotic camera systems and LED lighting were used to reinforce the laboratory-inspired setting.

Campaign developed with AlmapBBDO

Giovana Orlandeli, Communications Director, Eudora, O Boticário Group: "Nutri Diamond has always had a very strong connection with consumers, and its return represents an important step in Eudora Siàge's strategy. The campaign uses fashion as a language to convey the product's attributes in an inspiring way, translating hair protection into a narrative of desire and high performance. Working with Surreal Hotel Arts and Brendo, we found a team that understood this ambition and helped us create a film that reinforces our commitment to meeting consumers' real needs through innovation, beauty, and visible results."

Brendo, Director, Surreal Hotel Arts: "This project gave us the opportunity to ask: what does science look like when it becomes beautiful? We used AI not as a gimmick, but as a genuine bridge between the microscopic world inside the product and the cinematic world we were building. The robotic camera, the LED geometry, the AI visualizations – every element was in service of making the science feel real, and felt. By combining these techniques, we've created visuals that feel simultaneously luxurious, scientific, and otherworldly."

Director focuses on AI-assisted filmmaking

Brendo works across advertising, music videos and immersive productions, with a focus on combining fashion, beauty and technology through AI-assisted production techniques.

Brendo: "Our work with Eudora represents the latest evolution of a creative approach that has consistently placed Surreal Hotel Arts at the forefront of visually ambitious, technically advanced filmmaking in South America."

www.surrealhotelarts.com

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