Ogilvy wins Lite n' Easy agency account

The partnership comes as Lite n' Easy marks 40 years in the Australian health and wellbeing market.

Ogilvy has been appointed agency of record for Australian health and wellbeing brand Lite n' Easy following a competitive pitch, expanding its remit to include strategy, creative, customer experience, social and influencer services.

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.

Appointment coincides with brand milestone

The partnership comes as Lite n' Easy marks 40 years in the Australian health and wellbeing market. Established in 1986, the company provides meal solutions and services focused on healthy eating, nutrition and weight management.

Nathan Hayman, CEO of Lite n' Easy: "As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions."

Ogilvy expands relationship with health brand

Ogilvy Network ANZ CEO Kirsty Muddle said the agency will work with Lite n' Easy as it focuses on its next stage of growth and its position in the evolving health sector.

Kirsty Muddle: "Lite n' Easy is one of Australia's great health brands, and a company that has helped countless Australians eat well and feel their best for many decades. We're excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond."

Partnership covers integrated brand services

Under the agreement, Ogilvy will provide integrated brand services spanning strategy, creative, customer experience, social and influencer marketing. The appointment follows a competitive agency review and supports Lite n' Easy as it continues to develop its offering in the health and wellness sector.

www.liteneasy.com.au

www.ogilvy.com

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