Global expands digital advertising at Manchester Airport

The rollout follows the completion of the airport's £1.3 billion redevelopment of Terminal 2

Global has expanded its digital advertising portfolio at Manchester Airport with the installation of a series of digital billboards across the airport's enlarged Terminal 2, creating additional advertising opportunities for brands targeting more than 32 million annual passengers.

The rollout follows the completion of the airport's £1.3 billion redevelopment of Terminal 2, which includes a five-metre-wide 4K HD Sky Screen featuring full-motion and dynamic capabilities, alongside 15 premium digital displays positioned throughout the terminal.

Terminal 2 expansion increases advertising inventory

The additions increase Global's advertising estate at Manchester Airport to 68 digital screens and 31 classic poster sites. The portfolio also includes The Wonderwall, described as Europe's largest airport advertising site.

Often referred to as The Gateway to the North, Manchester Airport is the UK's third busiest airport and the largest outside London. Following a decade-long transformation programme, Terminal 2 now handles more than 75 percent of the airport's passenger traffic, serving more than 50 airlines and offering connections to more than 200 short- and long-haul destinations.

Global remains exclusive airport advertising partner

Global continues to serve as Manchester Airport's exclusive advertising sales partner, providing brands with advertising opportunities throughout the passenger journey, from check-in and departures to baggage reclaim.

Nicole Guerretta, Director of Partnerships for Transport & Business Development, Global: "The expansion of Terminal 2, alongside a major investment in new digital screens across the space, creates a powerful opportunity for brands to connect with audiences at the moment their journey really begins. People arrive at the airport in a receptive, ready to spend mindset, open to what's around them. Coupled with a fast paced and engaging retail environment, and a mix of large format, full motion and 4K screens strategically placed throughout the terminal, brands can show up in that moment and be part of a passenger's journey from check in through to departures and back again when they return."

Stephen Turner, Chief Commercial Officer, Manchester Airport: "Here at Manchester Airport we're proud to connect the North to the world and thanks to our ten-year, £1.3bn investment programme, we're now doing that via our ultra-modern, award winning Terminal 2. That overhaul, alongside the ongoing project to improve and expand Terminal 3, doesn't just benefit our passengers - it also benefits all the stakeholders operating around the airport, including advertisers, who are able to reach their audiences in an eye-catching way via Global's state-of-the-art screens including our enormous Wonderwall."

Airport portfolio spans UK locations

Alongside Manchester Airport, Global's airport advertising portfolio includes London Gatwick, London Luton, London Stansted, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, London Southend, Prestwick and Guernsey airports.

www.global.com

www.manchesterairport.co.uk

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