Havas names de Andréis Chief Strategy Officer

The appointment forms part of Havas' Growth, Powered by Desire strategy, with the group aiming to further integrate creativity, data, technology and execution through its Converged.AI operating system

Havas has created the position of Chief Strategy Officer and appointed Raphaël de Andréis to the role as the group seeks to strengthen collaboration across its global networks and expand the use of artificial intelligence in its operations.

Reporting to Chairman and CEO Yannick Bolloré, Raphaël de Andréis will work with the leadership teams across Havas' Creative, Media, Health and Content at Scale networks to shape global strategy, oversee the group's brand portfolio roadmap and improve alignment across Havas Villages.

Role supports integrated group strategy

The appointment forms part of Havas' Growth, Powered by Desire strategy, with the group aiming to further integrate creativity, data, technology and execution through its Converged.AI operating system.

Raphaël de Andréis will be responsible for driving strategic consistency across the organisation while encouraging closer collaboration between business units and disciplines. Havas said the role is intended to support a more efficient delivery model and reinforce the group's market positioning through greater operational alignment.

Focus on client integration and AI

Yannick Bolloré, Chairman & CEO, Havas: "For our clients, unprecedented market changes bring both challenges and opportunities. To help them succeed in this complex environment, Havas must be the most client-focused communications group, bringing together technology, media, and world-class creativity to create desirable brand stories. Raphaël brings an international cross-disciplinary perspective and has been instrumental in shaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthen our ability to deliver integrated, high-impact strategies for our clients."

Raphaël de Andréis, CEO Western Europe & Chief Strategy Officer, Havas: "I am delighted and honored by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organization in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients."

Executive brings cross-disciplinary experience

Raphaël de Andréis began his career at TBWA before joining BETC in 1996. He became President of BETC in 2007 before moving to Canal+ as Executive Vice President. In 2013, he was appointed Chief Executive Officer of Havas Media Network France and President of Havas Productions.

As a member of Havas' Executive Committee, Raphaël de Andréis has led the development of Havas Village France and supported the group's expansion across Western Europe. He has also contributed to the development of Havas' Growth, Powered by Desire positioning. Outside the advertising industry, Raphaël de Andréis is the author of the novels AIR (2019) and MER (2022), which explore themes of technological and environmental change.

www.havas.com

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