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The agency argues that businesses need to move beyond discount-driven retention strategies and focus on customer behaviour, meaningful engagement and value exchange.

The consolidation aims to simplify the fishing experience by connecting products and reducing the complexity of managing separate technologies. The move also marks a significant expansion of Minn Kota's brand and product offering.

The research also finds that artificial intelligence is creating uncertainty, with more than half of strategists concerned it could replace their roles.

DEPT is directly looking for Junior Paid Search (SEA) Consultant - Amsterdam/ Rotterdam

DEPT is directly looking for Growth Strategy Director - Amsterdam

Savage and Bordoy will support complex enterprise opportunities across Monks’ EMEA network. Their work will focus on combining brand strategy, cultural insight and creativity with the agency’s technology capabilities.

Founded in 2008, JBi Digital specialises in designing and delivering large-scale digital platforms for enterprise, public sector and regulated-sector organisations.

Rather than replacing existing research methods, Bastion Vantage is intended to complement them by providing continuous insights into culture, sentiment and emerging behaviours.

The appointments take effect immediately, with both executives reporting to Managing Partner Megan D'Audney, who has led the agency since February.

Reporting to Chairman and CEO Yannick Bolloré, Raphaël de Andréis will work with the leadership teams across Havas' Creative, Media, Health and Content at Scale networks.

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.

Reporting to Managing Director Tim Lloyd, she will oversee strategy across all client accounts while also supporting business development and the agency's long-term strategic growth.

FutureBrand operates both as a brand-focused capability within McCann and as an independent business within the Omnicom Branding ecosystem.

Stephanie Tuesley will work across a range of health clients and report to Will Lion, chief strategy officer, and Saskia Jones, deputy chief strategy officer.

The Ogilvy Group has appointed Carol Reed as Global Chief Innovation Officer, a newly created position focused on developing products, services and business models to expand the agency’s offering and drive client growth.

Founded by Ben Scoggins and Tim Burley, the consultancy positions its offer around closing the gap between strategy and execution.