Omaha Steaks tells America's story around the table

The campaign explores the role of the dinner table in American family life through historical and everyday moments.

WTA has partnered with Omaha Steaks on America's Table, a campaign marking the start of the brand's activities around the United States' 250th anniversary.

The campaign features narration by actor Kevin Costner and will run across broadcast television and digital channels throughout the summer.

Developed by Omaha Steaks' in-house creative team alongside WTA, with production by TorchHouse Studio, the campaign explores the role of the dinner table in American family life through historical and everyday moments.

Campaign reflects on shared traditions

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

The creative positions the dinner table as a symbol of continuity and connection across generations while highlighting Omaha Steaks' long association with family meals and celebrations.

Kevin Costner: "I've always admired the story behind this iconic brand. The world moves fast, and life pulls us in a hundred different directions, but the dinner table is still where family comes together. It's where we stay connected, where stories are shared, and where memories are made. Those moments are too important to lose; we can't afford to let family dinner fall through the cracks. Omaha Steaks has been helping families keep that tradition and foundation strong for a very long time."

Campaign launches summer media activity

The campaign marks the beginning of Omaha Steaks' broader programme celebrating the country's 250th anniversary and will be supported through television advertising and the brand's digital channels.

Nate Rempe, president and CEO of Omaha Steaks: "For 250 years, America's story has unfolded around the dinner table. Through celebrations, homecomings, milestones and everyday family meals, people have gathered together to share food and create memories. For more than a century, Omaha Steaks has been honored to be part of those moments at America's table."

www.omahasteaks.com

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