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The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.

The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.

The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.

The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.

Advertisers committed to returning titles including Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point.

The firm will continue to operate under its existing brand, with co-founders Slater Bayliss and Stephen Shiver remaining in leadership positions alongside the current team.

The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.

The decision follows a competitive agency review and marks another significant shift in the increasingly active global media agency landscape.

Adams said the integration will allow advertisers to plan campaigns across multiple markets while maintaining relationships with existing local teams.

Agentio combined audience matching, workflow automation and campaign analytics within a single platform, enabling SURI to manage creator advertising as a scalable media channel rather than a series of individual influencer partnerships.

The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.

NYI is an advanced advertising joint venture that enables advertisers to purchase television and digital advertising across multiple multichannel video programming distributors (MVPDs) in the New York designated market area.

The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027.

The campaign extends QuikTrip's in-store greeting, Welcome in!, into major tournament markets including Dallas, Houston, Kansas City and Atlanta.

The film was directed by Adrien Lagier and Roman Bellity of BIG Productions and combines live action with CGI, 3D and artificial intelligence.

The appointment is intended to support Conagra's efforts to consolidate its commerce marketing activities

Alongside the main commercial, two 15-second spots focus on the vehicle's increased interior space and the available Blind Spot View Monitor.

The acquisition combines two independent OOH specialists and expands Talon's presence in the US market.

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.