Marketing Report


ADvendio accelerates U.S. retail media expansion

21-02-2024 | 08:44:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Brand-building now accounts for 61 per cent of podcast advertising in the US, study

19-02-2024 | 07:12:00
 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

ESPN, FOX and Warner Bros. Discovery to launch streaming sports service in the U.S

08-02-2024 | 07:15:00
The platform brings together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports rights – including content from all the major professional sports leagues and college sports.

Majority of US consumers actively avoid ads across podcasts, streaming and live TV platforms, report

29-01-2024 | 07:00:00
The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.

FAIR Health unveils campaign on financial health literacy among older adults and their caregivers

26-01-2024 | 06:53:55
The campaign features inviting messaging and visuals designed to empower a diverse audience of older adults and their caregivers to make educated healthcare decisions.

Integrated marketing communications agency The Motion Agency acquires 2.718 Marketing

25-01-2024 | 07:00:00
As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients. 

Olyns partners with Screenverse to sell its Digital Out-of-Home network on programmatic platforms

22-01-2024 | 09:15:00
Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value

22-01-2024 | 09:10:00
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign

19-01-2024 | 07:45:44
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.

Truckable launches OOH advertising on semi-trucks

19-01-2024 | 07:35:10
Truckable provides managed mobile billboard campaigns using its network of dozens of print shops and 1000s of truckers all over the US

Lincoln Financial Group and Havas launch integrated campaign on retirement planning

18-01-2024 | 10:13:48
The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.

Illumina Ventures Labs launches in US and UK targeting startups advancing human health

17-01-2024 | 10:49:13
Illumina Ventures Labs, an early-stage company creation and investment engine with fully equipped genomics labs based in Foster City, CA and Cambridge, UK, is now operational and finalizing agreements with several startup companies.

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

17-01-2024 | 10:25:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

Half of Connected TV users in US wish all TV ads had a seamless option to buy the advertised product, research

17-01-2024 | 09:40:14
The study surveyed more than 1,200 US consumers to determine their perceptions of shoppable TV advertisements and subsequent purchasing behavior.

Global communications firm Edelman appoints Kirsty Graham CEO of US operations

16-01-2024 | 10:22:06
Graham, currently Global President of Edelman’s Practices and Sectors, will oversee the firm’s largest region comprised of nearly 2,500 people in 12 offices.

Robotics Solution platform Richtech Robotics chooses 5WPR as agency of record

12-01-2024 | 07:55:32
Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.

 T-Mobile US picks Dentsu Creative as its lead creative agency

10-01-2024 | 09:41:36
The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America's 5G leader continue to define its next era in the ever-changing wireless industry.

Women's health medtech startup Biorithm secures $3.5m Series A funding to advance maternal care worldwide

21-12-2023 | 17:03:00
Biorithm, a global women's health medtech, has closed $3.5 million in Series A funding, co-led by Adaptive Capital Partners and SEEDS Capital.

Pier59 Studios oversees Neiman Marcus' 'New Frontiers' campaign on sustainable practices

21-12-2023 | 10:00:20
The resulting digital campaign not only celebrates Neiman Marcus' rich heritage and innovative spirit, but also underscores the luxury retailer's commitment to eco-conscious and sustainable practices.

US brands spent $394B on advertising this year, more than Chinese, UK, Japanese and German companies combined, report

21-12-2023 | 09:38:14
In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the United States.

Edelman appoints Taj Reid U.S. Chief Creative Officer

21-12-2023 | 09:33:20
Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.