Tagresults
FINN Partners grows US Midwest footprint
The office is located in Minneapolis’ North Loop and joins FINN Partners’ operations in Chicago, Columbus, Detroit and Madison, Wisconsin.
IAB raises US ad spend forecast for 2026
The findings come from IAB’s 2026 Outlook Study: September Update, based on input from more than 200 brand and agency decision-makers responsible for advertising investment.
VA and Ad Council expand Veteran suicide PSAs
The initiative encourages Veterans to check in with one another and seek support when facing personal challenges.
VIOOH, Starlite Media expand US retail DOOH
The partnership gives advertisers programmatic access to Starlite Media’s retail shopping centre inventory, allowing buyers to target audiences in environments close to the point of purchase.
Parker brings crowdsourced ads to New York OOH
The 10 shortlisted concepts are being displayed on digital OOH screens in Times Square, giving the creators behind the work a prominent public platform.
Screenverse unlocks 38,000 screens via VIOOH
Screenverse’s network spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.
Nissan turns BNA into a Tennessee showcase
It celebrates Nissan’s more than 8,000 full-time Tennessee employees and the company’s manufacturing and corporate operations in the region.
U.S. OOH ad revenue tops $3B for first time
Digital out-of-home (DOOH) revenue increased 18.5 percent year over year and accounted for 38.4 percent of total OOH revenue in the quarter.
FINN Partners opens Columbus office
The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.
Dove returns to US Open with fan-focused campaign
The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.
Kate Spade turns New York into a search for joy
The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.
Spectrum, Optimum boost local news, ad reach
The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.
Netflix nearly doubles US Upfront ad commitments
Advertisers committed to returning titles including Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point.
PPHC acquires Florida lobbying firm TAP
The firm will continue to operate under its existing brand, with co-founders Slater Bayliss and Stephen Shiver remaining in leadership positions alongside the current team.
LG boosts sports marketing with Dodgers
The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.
Omnicom wins Novo Nordisk's $600m media account
The decision follows a competitive agency review and marks another significant shift in the increasingly active global media agency landscape.
Adams Outdoor expands with Ohio acquisitions
Adams said the integration will allow advertisers to plan campaigns across multiple markets while maintaining relationships with existing local teams.
Agentio scales SURI's US creator marketing
Agentio combined audience matching, workflow automation and campaign analytics within a single platform, enabling SURI to manage creator advertising as a scalable media channel rather than a series of individual influencer partnerships.
Leeds United, Red Bull serve up New York activation
The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.
Spectrum Reach strengthens New York ad offering
NYI is an advanced advertising joint venture that enables advertisers to purchase television and digital advertising across multiple multichannel video programming distributors (MVPDs) in the New York designated market area.
ARK expands Goodwood remit with US launch
The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027.
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