Marketing Report


Early-stage VC firm Veteran Ventures Capital secures $10m investment to fuel growth

24-05-2024 | 11:45:00
Veteran Ventures Capital (VVC), has secured $10 million institutional investment from the Virginia Innovation Partnership Corporation (VIPC).

Ogilvy New York appoints Wes Phelan Executive Creative Director

24-05-2024 | 09:07:25
In this new role, Wes will oversee and shape the creative output for several of the office’s key regional and global clients.

Portfolia invests $65m to support women's health companies and solutions

23-05-2024 | 12:17:00
Portfolia, the investing funds designed for the world's most powerful community of women investors, has invested $65 million into women's health companies and solutions.

American cosmetic brand e.l.f. Beauty calls out inequity in US boardrooms with DOOH campaign

23-05-2024 | 10:00:00
Revealed at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.

988 Suicide & Crisis Lifeline teams up with major US streamers to discuss mental health in new campaign

22-05-2024 | 15:45:00
988 has launched a new gaming campaign which has been developed by The Invaders in collaboration with AFK.

Sharp Alpha closes Fund II with $25m to back early-stage sports, gaming and entertainment startups

22-05-2024 | 12:15:00
Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

Angeles Ventures Fund I closes equity investment to find, fund and grow Hispanic and Latino ventures in the U.S.

22-05-2024 | 12:03:00
Angeles Ventures, a Latino early-stage VC fund, announced an equity investment from Bank of America that will accelerate its goal to find, fund, and grow Hispanic and Latino ventures in the U.S.

Heineken Silver teams up with 'Deadpool and Wolverine' for new summer campaign

22-05-2024 | 09:26:47
The collaboration will include a new creative campaign featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), where fans will see how Heineken Silver is the perfect bridge to help resolve the bitterness between Deadpool and Wolverine.

Climate tech fundraising remains steady, Silicon Valley Bank reports

17-05-2024 | 12:57:00
With 88% of global carbon emissions now covered by a net-zero goal, climate tech has outperformed and investors remain committed to the sector, according to a new report from Silicon Valley Bank (SVB).

GenAI startup Highperformr secures $3.5m to Help B2B businesses grow by amplifying their social presence

17-05-2024 | 12:50:00
GenAI startup Highperformr, announced it has secured $3.5 million in seed funding and launched its product, Highperformr for Teams.

TrueBridge Capital Partners raises $1.6 billion across five venture capital investment vehicles

17-05-2024 | 12:40:00
TrueBridge Capital Partners, a venture capital investment firm, has raised $1.6 billion in commitments across five investment vehicles focusing on venture funds and technology companies

United Airlines and creative agency 72andSunny debut campaign about onboard safety

17-05-2024 | 08:15:00
The video was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers.

Ad Council unveils 'Love Has No Labels' campaign to combat bias and hate

17-05-2024 | 07:54:00
Highlighting real instances of empathy and unity, the public service advertisement (PSA) demonstrates the power that intentional acts of love, kindness, allyship and support can have to counter bias and hate.

Havas creative agency BETC launches New York outfit targeting premium lifestyle brands

16-05-2024 | 08:28:00
Now, Maison BETC has set its sights on the United States, and is poised to export its expertise and elevate American luxury brands both domestically and globally

London-based insurtech startup Eleos secures $4m funding to launch operations in the US

15-05-2024 | 10:43:00
Just six months after completion of its pre-seed round, Eleos has raised venture capital investment of $4 million in a seed round led by Fuel Ventures and Indico Capital.

Public affairs agency Signal Group completes buyout of law firm Wiley

14-05-2024 | 10:22:00
The firm, a wholly owned subsidiary of Wiley Rein LLP (Wiley) since 2014, is now wholly owned by Signal Management Committee member Blake Androff, who will serve as chief executive officer.

ADvendio accelerates U.S. retail media expansion

14-05-2024 | 10:08:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Brand-building now accounts for 61 per cent of podcast advertising in the US, study

14-05-2024 | 10:04:00
 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

1800 Tequila and creative agency 72andSunny unveil campaign to celebrate Mexican culture in New York

10-05-2024 | 10:18:44
The touring pop-up has brought the best in Mexican and Mexican-American taste to New York and then nationwide, featuring local Mexican and Mexican-American artists and brands.

Edtech startup LearnWith.AI launches TeachTap to bring AI teachers to life

08-05-2024 | 12:07:00
LearnWith.AI, an Austin-based edtech startup, announced the launch of TeachTap, a mobile app that harnesses the power of generative AI to transform the way high school students learn and prepare for AP exams.

Sixth batch of 500 Global Accelerator Program kicks off in Georgia

08-05-2024 | 11:51:00
500 Global, an early-stage venture fund and seed accelerator firm, in partnership with Georgia’s Innovation and Technology Agency (GITA), and Bank of Georgia, announced the sixth batch of 500 Global Accelerator Program in Eurasia, based in Georgia.