Bannerflow expands into UK and US markets

The expansion gives Bannerflow a presence in two major digital advertising markets, where demand for creative automation is increasing.

Bannerflow has expanded into the UK and US, opening offices in London and New York as the creative automation platform accelerates its international growth with backing from B2B software investor Tenzing.

The company, which serves more than 2,000 brands, is entering the markets as the global creative automation software sector is forecast to grow from $2.18 billion in 2025 to $5.51 billion by 2031, according to Mordor Intelligence.

Bannerflow strengthens international operations

Tenzing, headquartered in London, first invested in Bannerflow in July 2024 to support its growth. Since the investment, Bannerflow has expanded its workforce to more than 135 employees across five international offices, providing a foundation for further investment in its technology, people and international operations.

Milan Kellner, Investment Lead, Tenzing: "As targeting, media buying and distribution become increasingly automated, creative is emerging as one of the biggest opportunities for advertisers to drive competitive advantage. The challenge is no longer simply producing more content, but understanding what will perform, scaling it across channels and continuously improving creative effectiveness.

"The US and UK are two of the world's largest and most sophisticated advertising markets, providing a significant opportunity for Bannerflow. We are delighted to be supporting the business as it enters this next stage of international growth."

London and New York offices target enterprise advertisers

Bannerflow's London office will operate as its international commercial hub, bringing together sales, partnerships, customer success and market expertise. The New York office will focus on enterprise clients and growth in the US, supported by the company's international teams. Both locations will be led by Daniel Angvik, Head of International Markets & Expansion.

The expansion has already resulted in more than 20 customer signings and 15 hires. Bannerflow supports brands including SEGA, bet365, Ooni, SailGP and Aldi Sud Holding across the UK and US.

Creative automation drives market expansion

The company plans to use its local presence to strengthen relationships with customers and partners, initially targeting advertisers with complex, high-volume creative requirements across multiple channels. Priority sectors include iGaming, retail, financial services, travel, telecommunications and entertainment.

Luke Dash, CEO, Bannerflow: "Creative is rapidly becoming one of the most important drivers of advertising performance, and Bannerflow has built a strong, profitable business by helping leading brands turn creative into a competitive advantage.

"Expanding into the UK and US is a natural next step in our growth. These are two of the world's most important advertising markets, and with Tenzing's backing we are investing in our people, technology and presence to build the category leader in creative intelligence."

Bannerflow focuses on creative intelligence

Daniel Angvik, Head of International Markets & Expansion, Bannerflow: "The UK and US are setting the pace for how advertising is evolving. As media buying and targeting become increasingly automated, creative is becoming one of the biggest opportunities for advertisers to differentiate and drive performance.

"The next step is not simply producing more content. It is using intelligence to understand what will work, scaling winning creative across channels, and continuously improving performance.

"That is where Bannerflow is heading. We are bringing creative production, activation, automation and intelligence together in one platform, with the ambition to become the trusted creative growth platform for the world's leading advertisers."

www.bannerflow.com

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