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Coca-Cola, which has been present at the site since 1954, and Samsung, which joined in 1994, are among the long-term advertisers.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

The agency will work with the Emmi Desserts UK team on a distinctive brand proposition and marketing campaign aimed at increasing visibility in the competitive desserts category.

The campaign is built around the observation that people with significant cash savings, typically £10,000 to £20,000 or more, can leave their money with a familiar bank because of habit, trust or loyalty, even when other options may offer greater returns.

It runs across TV, social, out-of-home and in-store channels, highlighting shared moments and everyday rituals in which McVitie's products feature.

The sequel shifts from diagnosis towards a vision of how Britain could develop.

The campaign extends Currys’ Beyond Techspectations platform, with Currys colleagues appearing as exaggerated energy-saving dads.

Each message incorporates references to the recipient and will appear on billboards near the company’s offices or stores.

The figure represents a 21 percent increase since 2015 and highlights a broader shift towards more individualised media consumption.

The programme is led by Eden Project and delivered in partnership with the Wildlife Trust in participating areas.

Sleeping Giant Media will provide support spanning content marketing, digital PR, thought leadership and AI search optimisation.

The campaign follows last year’s The Bosses, which focused on independent corner shops, and shifts attention to hospitality businesses where Coca-Cola products are served.

The agreement covers the US Open Tennis and the Solheim Cup, allowing official competition, brand and broadcast partners to align with curated Sky Sports highlights.

Hawker previously led IAB UK’s Membership team and worked across several industry-wide working groups

It features a detailed borough map alongside information on events, entertainment venues, restaurants and visitor attractions.

The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.

Additional activity includes sponsorship of The List launch party, branded experiences at Fringe venues, a presence in convenience stores across Edinburgh city centre and an LED advertising van promoting the campaign throughout the city.

The approval follows a review by the UK competition regulator and adds to a series of clearances from competition and foreign investment authorities around the world.

Under the contract, Ocean will expand the existing DOOH offering and develop a programme of audience experiences using technologies including augmented reality.

Founded in 2008, JBi Digital specialises in designing and delivering large-scale digital platforms for enterprise, public sector and regulated-sector organisations.

The two-floor store brings together Women's, Men's, Children's and Home departments within a single location.