Marketing Report


Hearst UK announces new leadership team and key senior appointments

21-02-2024 | 09:05:47
The changes are designed to drive long-term sustainable growth for the business behind world-class brands including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Women’s Health and Esquire.

Young Lions Competitions in UK, MENA and APAC open for entry

14-02-2024 | 08:10:00
Aspiring young PR professionals have the chance to showcase their creativity and strategic thinking by answering a creative brief provided by a regional charity in 24 hours.

Havas acquires UK-based global B2B marketing agency Ledger Bennett

13-02-2024 | 10:08:17
Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high growth B2B space both in the UK and internationally.

PMG acquires UK-based digital marketing agency RocketMill

22-01-2024 | 09:08:00
The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.

UK marketing budgets revised up to strongest levels in almost a decade

19-01-2024 | 08:10:00
The latest results indicate that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into cost-saving mode.

Virginia Beach CVB appoints FINN Partners for its UK and Ireland PR representation

18-01-2024 | 10:35:58
The CVB already works with FINN Partners domestically in the US, and FINN Partners UK will leverage this work by providing dedicated media relations to promote the destination to UK & Irish travel media.

Illumina Ventures Labs launches in US and UK targeting startups advancing human health

17-01-2024 | 10:49:13
Illumina Ventures Labs, an early-stage company creation and investment engine with fully equipped genomics labs based in Foster City, CA and Cambridge, UK, is now operational and finalizing agreements with several startup companies.

The Gym Group and DEPT's new campaign seeks to further democratize fitness for all

10-01-2024 | 09:32:09
The through-the-line campaign includes CTV, social, branding, OOH, DoorDrop, and audio, and was created and produced by DEPT®.

FINN Partners appointed by WellTech brand LYMA to lead UK PR operations

20-12-2023 | 10:02:46
The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace.

Rixos hotels appoints FINN Partners as its UK PR agency

15-12-2023 | 08:46:21
Focusing on the brand’s Turkish properties, including The Land of Legends, in the first three months of the tenure, FINN’s strategy will be focused on highlighting Rixos’ broad property portfolio, breathtaking experiences, range of entertainment and generous Turkish hospitality, through a communications plan.

Tourism Ireland appoints FINN Partners as its PR agency for Great Britain

08-12-2023 | 09:46:37
 FINN Partners is a global independent marketing and communications agency and will support Tourism Ireland’s in-house GB publicity team on all GB media communications, including events, partnerships and influencer activity.

Barb taps MetaBroadcast and Nielsen’s Gracenote to optimize TV audience measurement in UK

08-12-2023 | 09:32:07
MetaBroadcast, UK’s metadata management specialist, and Gracenote, a Nielsen company, announced that it has been awarded a three year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Aviation consultancy firm Skytrail appoints FINN Partners as its UK PR agency

06-12-2023 | 07:30:00
Global independent marketing and communications agency, FINN Partners, has been appointed by Skytrail, an aviation consultancy, to lead on a three-month PR campaign.

Hearst UK appoints Claire Sanderson Editor-in-Chief of women and men's health brands

06-12-2023 | 07:00:00
Through the new apps, members of the Women’s Health Collective and Men’s Health Squad will receive access to exclusive training plans and wellness advice from some of the world’s leading fitness experts.

iHeartMedia and Global sign multi-year podcast partnership deal in the UK, Ireland and USA

17-11-2023 | 08:03:58
Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping Podcast portfolios.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

AMC Networks enables programmatic ad buying on linear networks

31-10-2023 | 11:30:00
AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Azerion acquires digital advertising tech firm Hawk

23-10-2023 | 12:15:00
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

Edinburgh-based Par Equity launches £100m fund to scale high-growth tech companies

18-10-2023 | 10:13:00
Edinburgh-based venture capital firm Par Equity, has announced the launch of its new venture fund - Par Equity Ventures I LP.

Lottie raises £16.35m to confront the social care crisis, elevate the standard of later living

09-10-2023 | 12:06:00
London-based Lottie has raised £16.35 million Series A funding round led by Accel, with participation from previous investor General Catalyst.

Laura Fenton named CEO of Omnicom Media Group UK

29-09-2023 | 09:35:34
 In her new role, Fenton – who has been CEO of OMD UK since 2020 – will oversee strategy, operations and the development and adoption of transformative capabilities to support OMG UK agencies.