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The Curve is one of two commercial advertising opportunities in Leicester Square, alongside the site owned by Vue Cinema. Ocean Outdoor manages both locations as part of its West End DOOH portfolio.

The network currently comprises 149 displays across 23 stores, including till, shelf, totem, large-format and front-of-store screens. Broadsign's CMS and Ad Server provide the technology for managing the network and its advertising inventory.

Hoyle joined Kaizen five years ago and moved into the Managing Director role just over a year ago.

Bowerman joins from DEPT, where he spent six years as Executive Creative Director across the UK and Ireland.

The appointment covers opportunities across traditional media, search engines, social platforms and AI assistants.

Valleau previously served as Executive Creative Director at Accenture Song and brings more than two decades of experience building global teams spanning design, engineering and storytelling.

More than eight in 10 digital advertising businesses surveyed said AI had increased their productivity, while 68% reported improved profitability. Almost two-thirds said the technology was saving at least three hours per employee.

Devon’s Point integrates with WPP Open, the company’s agentic marketing platform, connecting its AI-enabled production capabilities with WPP’s creative, media and enterprise solutions.

The agency will develop campaigns around key brand moments and product launches, with activity tailored to PACK'D's growth ambitions.

The agencies will work on connected tournament strategies while tailoring activity to individual fan cultures, communities and local contexts.

Coca-Cola, which has been present at the site since 1954, and Samsung, which joined in 1994, are among the long-term advertisers.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

The agency will work with the Emmi Desserts UK team on a distinctive brand proposition and marketing campaign aimed at increasing visibility in the competitive desserts category.

The campaign is built around the observation that people with significant cash savings, typically £10,000 to £20,000 or more, can leave their money with a familiar bank because of habit, trust or loyalty, even when other options may offer greater returns.

It runs across TV, social, out-of-home and in-store channels, highlighting shared moments and everyday rituals in which McVitie's products feature.

The sequel shifts from diagnosis towards a vision of how Britain could develop.

The campaign extends Currys’ Beyond Techspectations platform, with Currys colleagues appearing as exaggerated energy-saving dads.

Each message incorporates references to the recipient and will appear on billboards near the company’s offices or stores.

The figure represents a 21 percent increase since 2015 and highlights a broader shift towards more individualised media consumption.

The programme is led by Eden Project and delivered in partnership with the Wildlife Trust in participating areas.

Sleeping Giant Media will provide support spanning content marketing, digital PR, thought leadership and AI search optimisation.