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The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.

Additional activity includes sponsorship of The List launch party, branded experiences at Fringe venues, a presence in convenience stores across Edinburgh city centre and an LED advertising van promoting the campaign throughout the city.

The approval follows a review by the UK competition regulator and adds to a series of clearances from competition and foreign investment authorities around the world.

Under the contract, Ocean will expand the existing DOOH offering and develop a programme of audience experiences using technologies including augmented reality.

Founded in 2008, JBi Digital specialises in designing and delivering large-scale digital platforms for enterprise, public sector and regulated-sector organisations.

The two-floor store brings together Women's, Men's, Children's and Home departments within a single location.

Earlier in her career, Cat Davis held chief marketing roles at Grey, Cheil, gyro, Carat and Fold7.

The report is based on a nationally representative survey of 2,000 UK adults conducted by Opinium between 19 and 22 May 2026.

The brief supports Panda London's plans to strengthen brand awareness, expand its retail presence and support long-term business growth.

Within main media advertising, video was the only sub-category to post stronger investment, reaching a seven-quarter high with a net balance of +8.2 percent.

Guy Bradbury joined M+C Saatchi in 2022 and has led the agency's creative department during a period of client growth and award recognition.

Running for six weeks across social media, creator content, television, out-of-home, radio, live activations and CRM, the campaign coincides with the launch of Korean BBQ, Ranch and Hot Honey sauces.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

The agency focuses on helping clients adapt to changes in digital discovery, where social platforms, creator ecosystems and generative AI are influencing how content is found.

The platform measures emotional responses to advertising and assigns a score based on long-term brand-building potential.

The film was directed by Adrien Lagier and Roman Bellity of BIG Productions and combines live action with CGI, 3D and artificial intelligence.

The study also coincides with the company's identification of a network of AI-generated sports websites targeting UK football fans.

The report also identifies public affairs as a significant part of the sector, highlighting its role in helping organisations engage with policymakers, regulators, political stakeholders and communities.

Chiswick Towers will become part of BackLite UK's Landmark Series, a portfolio of premium digital screens located across central London.

The findings come after the UK's warmest May and June since records began and highlight the role of consistent brand-building in driving advertising effectiveness across the category.

The additions increase Global's advertising estate at Manchester Airport to 68 digital screens and 31 classic poster sites. The portfolio also includes The Wonderwall, described as Europe's largest airport advertising site.