VCCP Blue secures RNIB creative account

VCCP Blue has been appointed as the lead creative agency for the Royal National Institute of Blind People (RNIB), taking responsibility for its creative strategy, brand relaunch and integrated marketing campaigns.

RNIB provides practical and emotional support to blind and partially sighted people, their families and carers. The charity also campaigns to improve accessibility and drive societal change, seeking to create a more inclusive environment for people with sight loss.

VCCP Blue to lead RNIB brand relaunch

Under the retained appointment, VCCP Blue will develop RNIB's creative strategy and help define how the charity communicates its purpose and role in society. The work will begin with establishing and articulating the organisation's positioning before moving into an integrated campaign supporting its mission.

The partnership is intended to broaden public recognition of RNIB and strengthen understanding of the challenges faced by people with sight loss. The first major integrated campaign under the agreement is scheduled to launch in 2027.

RNIB partnership aims to raise awareness of sight loss

Nina Walker, Chief Engagement Officer, RNIB: "VCCP demonstrated an exceptional understanding of our work and our clear purpose-led vision for the future. The partnership is expected to help RNIB extend its role in society and ensure that it is recognised and understood by a wider public than ever before."

Roly Darby, Managing Director, VCCP Blue: "RNIB is a charity with a vital legacy and our goal is to get the charity - and the important work that it’s doing - into people’s living rooms. It’s a privilege to use our 'Challenger' spirit to insert RNIB and the topic of sight loss into the national conversation."

The appointment adds a major charity brief to VCCP Blue's remit, with the agency tasked with translating RNIB's purpose into a brand platform and campaign designed to bring sight loss further into public discussion.

www.rnib.org.uk

www.vccp.com

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