Tom Firth leads M+C Saatchi UK Creative

Reporting to UK Group Executive Chair Marcus Peffers, Tom Firth will oversee the agency's strategic direction, creative output, commercial performance, talent and leadership team.

M+C Saatchi Group UK has promoted Tom Firth from Group Chief Client Partner to Chief Executive Officer of its UK Creative Agency, as the group continues to integrate its UK operations and simplify its organisational structure.

Tom will also lead client relationships across the agency's commercial and public-sector portfolio, working with leaders across the wider group to deliver integrated services spanning creativity, consulting, media, PR, sport and entertainment, production and data.

M+C Saatchi strengthens UK agency leadership

The appointment follows the promotion of Guy Bradbury to Chief Creative Officer and the appointment of Regan Warner as Executive Creative Director, as M+C Saatchi continues to invest in the leadership of its UK Creative Agency.

The group is also simplifying its UK structure and bringing together its creative, consumer and citizen expertise. The approach aims to help clients address complex commercial, cultural and political challenges by combining strategic clarity, creative excellence and measurable commercial impact.

Tom Firth brings experience across the group

Tom Firth began his career at M+C Saatchi as a graduate trainee and has since held several senior positions. His previous roles include Managing Director of the advertising agency, CEO of M+C Saatchi Life, the group's sustainability division, and UK Group Chief Client Partner.

Alongside his executive responsibilities, Tom Firth has served on the IPA Council since 2017 and chairs its Sustainability Action Group. His experience across different parts of the business will support his leadership of the UK Creative Agency.

Leadership focuses on creativity and growth

Marcus Peffers, Executive Chair, M+C Saatchi Group UK: "Tom's been a star of the business since he joined us as a graduate trainee.

"He represents M+C Saatchi at its best: fun, generous and possessing exceptional strategic judgement, underpinned by a deeply held belief in the power of creativity to solve the most challenging problems.

"At a time when clients are navigating unprecedented complexity, they're looking for partners like Tom who can bring clarity, confidence and brilliant, bold thinking to the decisions that matter most.

"All of this makes Tom perfectly placed to lead the next phase of our Creative Agency's growth.

"I'm delighted he's taking up the position of CEO."

Tom Firth, Chief Executive Officer of M+C Saatchi's UK Creative Agency: "There is something special about this company - the partnerships we forge, the opportunities we create, the talent we attract. That's why I've stayed for so long and why I'm excited about this role and the potential of the agency right now. In a market as complex and uncertain as this, brutal simplicity of thought has never been more essential to help brands find and harness their Cultural Power."

www.mcsaatchi.com

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