Ogilvy UK appoints creative leadership team

The changes are designed to strengthen collaboration across the agency's disciplines, bringing together expertise in advertising, brand building, public relations, social media and cultural influence.

Ogilvy UK has announced a creative leadership restructure, appointing Johnny Watters and Angus George as Executive Creative Directors, promoting Camilla Clerke to Executive Creative Director of Advertising, Brand & Content, and naming Jules Chalkley Creative Chair of New Commercial Arts.

The leadership team also includes Charlie Coney, who continues as Creative and Strategy Officer for Ogilvy PR, Social and Influence.

Watters and George lead Ogilvy UK's creative direction

Watters and George will continue working directly with clients while taking responsibility for restructuring Ogilvy UK's creative offering. Their focus will be on bringing together different disciplines and areas of expertise to develop integrated creative solutions for clients.

Their experience includes developing global multiplatform partnerships for Fanta and The Coca-Cola Company through WPP Open X, brand development for Scandinavian Airlines, fan engagement campaigns for Formula 1 and an AI experiment with Lloyds Bank.

Johnny Watters and Angus George, Executive Creative Directors, Ogilvy UK: "These days, the best work rarely comes from one source. It comes from genuine creative collaboration across different disciplines that take real craft to master. That's the excitement for us. At Ogilvy UK we have a breadth of talent and depth of expertise most agencies can only dream of. Our job is to unlock that potential as a single creative force for our clients."

Camilla Clerke takes charge of Advertising, Brand & Content

Clerke will lead creative across Ogilvy UK's Advertising, Brand & Content discipline, focusing on long-term brand building and work that delivers impact for clients.

Previously Executive Creative Director of Ogilvy South Africa and Global Executive Creative Director on Unilever, Clerke brings experience across digital, social and culture-led campaigns.

Her portfolio includes Dove's global Real Beauty platform and Castle Lager's Bread of the Nation, combining long-term brand development with campaigns designed to influence culture and consumer behaviour.

Camilla Clerke, Executive Creative Director, Ogilvy UK: "It takes a village to make something iconic. Different minds, different talents, one shared ambition to make work that moves people and moves brands forward. At Ogilvy, we have the creative firepower to make that happen. Because price might get you onto the shelf, but iconic creativity gets you chosen, day after day."

Jules Chalkley appointed Creative Chair at New Commercial Arts

Chalkley will become the first Creative Chair of New Commercial Arts, focusing on the agency's key clients and continuing to drive creative standards. He will report to CEO Hannah White and work alongside Executive Creative Directors Dan Seager and Steve Hall.

The appointment comes as Chief Creative Officer and founder Ian Heartfield reduces his working days.

Chalkley has played a significant role in shaping Ogilvy's creative offering, leading successful pitches and campaigns, including the Mayor of London's anti-misogyny initiative Have a Word. The campaign received a Cannes Glass Lion and a D&AD White Pencil.

Jules Chalkley, Creative Chair, New Commercial Arts: "Ogilvy is an iconic and important brand in the in the creative landscape, I'm incredibly proud to have been part of the wins, the work and the creative culture we've built over the last few years. Equally, I'm excited to continue the pursuit of creative excellence with the mega talented and fun crew at NCA and the world-class brands they work with."

Ogilvy UK strengthens its integrated creative approach

Charlie Coney will continue overseeing creative strategy across Ogilvy PR, Social and Influence, with responsibility for further integrating earned, owned and social thinking into the agency's wider creative offering.

James Murphy, CEO, Ogilvy UK: "We are passionate about our borderless way of working across different skills and talents. Johnny, Angus, Camilla, Charlie and Jules all embody that open and energetic approach to creativity. We're as big in Influencer and Social, if not bigger, than in the established areas Ogilvy is known for. This team are the brilliant creative collaborators that will build on that modern momentum."

www.ogilvy.com

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