London Business School appoints VCCP as lead agency

The remit covers brand strategy, creative platform development, integrated production and experience design, alongside ongoing delivery across social media, customer relationship management (CRM) and the school’s website.

VCCP has been appointed lead global integrated agency of record for London Business School (LBS), following a competitive pitch.

The agency will bring the school’s creative output under one partner for the first time, supporting its efforts to attract prospective students and donors across international markets.

The partnership will focus particularly on the UK, Europe and the Middle East.

VCCP to unify London Business School’s global marketing

VCCP’s winning proposal combines a brand platform built around London’s position as a global centre for business growth with an operating model designed to manage multichannel communications at scale.

The agency’s integrated structure was central to its appointment, bringing strategy, creative and production together within one organisation rather than distributing responsibilities across multiple suppliers. This approach addresses LBS’s objective of creating a more unified brand presence across channels and markets.

London Business School targets students and donors

London Business School aims to influence how businesses operate and how they affect the world. The institution offers degree programmes and executive education for business leaders internationally, alongside research and thought leadership.

In the Financial Times Global MBA Ranking 2026, its MBA programme ranked joint fourth globally. Its executive education programmes ranked first for open-enrolment courses and second for custom programmes in the same year’s Financial Times rankings.

Graeme Harper, Interim CMO, London Business School: "This is an important moment for London Business School as we bring our creative output together under one partner for the first time. VCCP impressed us with both the strength of their thinking on our brand and the clarity of their plans for delivering it at pace and scale across every market we operate in. We’re looking forward to building something ambitious together."

VCCP expands its client portfolio

Andrew Peake, CEO, VCCP in London: "London Business School is one of the world’s leading business schools, and we couldn’t be more excited to become their creative partner. We believe it only works if it all works, and as a proudly independent, fully integrated agency, we’re built to bring strategy, creative, media and production together as one team rather than a patchwork of suppliers. That’s exactly the kind of partnership LBS is looking for, and we can’t wait to help them attract the next generation of students and supporters."

The appointment follows a series of business wins for VCCP, including Just Eat, IKEA, Zespri and Sekonda. The agency has also received recognition at Campaign’s Global Agency of the Year awards, winning Creative Agency of the Year and Integrated Marketing Agency of the Year.

VCCP will begin transitioning onto the account in the coming weeks, with full operations targeted for September. The first campaign work is expected to launch later this year.

www.london.edu

www.vccp.com

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