Talon US selects UniLED for DOOH campaign verification

Talon US has selected UniLED Software as its independent verification partner for digital out-of-home (DOOH) campaigns, extending an existing relationship between UniLED and Talon UK.

The partnership aims to strengthen campaign accountability and transparency by providing independent verification of advertising delivery across screens and locations. It will also give Talon US and its clients access to campaign performance insights to support optimisation and planning.

UniLED expands DOOH verification across Talon US campaigns

Talon selected UniLIVE for its ability to track, monitor and independently verify campaign plays and impressions across individual screens and locations, with hourly reporting. The platform can also validate audience and impression delivery against recognised industry standards, including Geopath, while providing transparency on cost per mille (CPM) in programmatic DOOH.

The platform will allow Talon US to confirm whether campaigns have delivered as planned, providing advertisers with greater confidence in campaign reporting. Beyond verification, its monitoring capabilities will help identify delivery anomalies while campaigns are still running, allowing teams to make adjustments without waiting for post-campaign reports.

UniLIVE supports campaign optimisation and measurement

The insights generated by UniLIVE will also inform future campaign planning and measurement. Verified delivery data can help Talon and its clients improve the quality of inputs used in Marketing Mix Modelling (MMM), supporting more accurate assessments of DOOH's contribution to broader marketing performance.

Ben Zloof, CEO, UniLED Software: "We’re looking forward to working closely with the Talon US team. Agencies and brands want greater transparency into how their DOOH campaigns have actually performed, alongside actionable insight they can use to improve results. Verification is about far more than confirming that a campaign played as planned. It gives agencies and advertisers the insight they need to optimize campaigns in-flight and sharpen future planning. As well as laying the foundation for meaningful measurement, allowing effectiveness to be assessed against what actually happened rather than what was planned or assumed. Ultimately, that combination of confidence and insight helps advertisers maximize the performance of their DOOH investment and supports continued growth in the channel."

Ryan Laul, CEO, Talon US: "As media investment in DOOH continues to grow, brands rightly expect DOOH reporting to match the accountability of other channels, such as online. Partnering with UniLIVE adds independent verification that not only validates that campaigns are delivering as intended, but also gives our teams the insight to improve performance while campaigns are still live. The result is greater confidence for our clients in their DOOH investment and stronger outcomes from every campaign."

www.talonooh.com

www.uniledsoftware.com

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