VIOOH, Starlite Media expand US retail DOOH
The agreement adds more than 800 digital screens across more than 70 designated market areas (DMAs).
VIOOH has partnered with Starlite Media to make the media company’s digital out-of-home (DOOH) inventory across US shopping destinations available to advertisers through its programmatic supply-side platform.
The network delivers more than 650 million monthly impressions and is positioned across retail environments including entrances, walkways, car parks and exterior walls near grocery, pharmacy and big-box retailers. Starlite Media’s large-format, full-motion displays are designed to reach consumers during their shopping journeys.
VIOOH expands programmatic US retail DOOH inventory
The partnership gives advertisers programmatic access to Starlite Media’s retail shopping centre inventory, allowing buyers to target audiences in environments close to the point of purchase.
Gavin Wilson, Global Chief Commercial Officer, VIOOH: "Our partnership with Starlite Media represents a significant expansion into the US retail shopping center environment, offering brands exceptional access to consumers at the critical point of purchase. By making Starlite Media’s large-format inventory available programmatically, we’re giving buyers greater flexibility to connect with valuable retail audiences throughout their shopping journeys and drive greater campaign impact."
The addition expands VIOOH’s presence in US retail environments while giving advertisers access to Starlite Media inventory through programmatic buying.
Starlite Media adds 800 digital screens across the US
Danny Gonzalez, EVP, Programmatic, Starlite Media: "We’re thrilled to partner with VIOOH, whose focus on curating high-quality, large-format inventory aligns perfectly with our mission. This collaboration makes it easier for advertisers to transact with confidence and access strategically placed screens in high-traffic retail environments. The network gives brands more opportunities to reach audiences where they shop."
The Starlite Media network covers more than 70 DMAs, with its screens placed in high-traffic shopping locations across the country.
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