Adams expands Pennsylvania billboard network

The acquisition includes 15 billboard faces along the Pennsylvania Turnpike (I-76), between Irwin and Bedford, more than tripling Adams' existing inventory along the route.

Adams Outdoor Advertising has acquired 83 billboard faces from Penneco Outdoor Advertising, expanding its coverage along the Pennsylvania Turnpike and extending its Ohio Valley Market into additional counties in western Pennsylvania.

According to PennDOT traffic counts, these locations attract more than 36,000 vehicles daily, reaching commuters, interstate travellers, freight traffic and visitors to the Laurel Highlands.

Adams adds digital billboard inventory in Pennsylvania

The acquired portfolio also includes eight digital billboard faces in Irwin, North Huntingdon, Delmont and Uniontown. The remaining inventory spans Westmoreland, Fayette, Indiana, Bedford and Allegheny counties.

Additional locations cover communities including Greensburg, Export, Mount Pleasant, New Stanton, Latrobe, Blairsville, Homer City, Connellsville and Elizabeth.

Acquisition strengthens coverage across western Pennsylvania

The billboard network includes locations along major regional routes such as US 30, US 22 and Route 51, providing access to commuters travelling towards Pittsburgh. Other sites along Routes 119 and 981 reach motorists heading towards Arnold Palmer Regional Airport and Indiana University of Pennsylvania.

The transaction further strengthens Adams' Ohio Valley Market, which covers eastern Ohio and western Pennsylvania. Following the acquisition, the company operates more than 1,160 billboard faces across the market.

Adams targets further growth in Ohio Valley market

Kevin Jones, Chief Executive Officer, Adams Outdoor Advertising: "The Pennsylvania Turnpike is one of the most important corridors in the region, and this acquisition gives our customers a much stronger presence along it. Combined with new digital inventory and coverage in Indiana and Bedford counties, these assets give advertisers more ways to reach audiences across western Pennsylvania. We're committed to building the Ohio Valley Market into one of the strongest networks in our portfolio."

www.adamsoutdoor.com

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