Range Rover returns with Hearst at Wimbledon

The campaign marks the fourth consecutive year of Hearst UK's collaboration with Range Rover during the tennis tournament

Esquire UK and Harper's Bazaar UK have partnered with Range Rover on a multi-platform campaign around The Championships, Wimbledon, combining print, digital content, talent partnerships and exclusive events.

The campaign marks the fourth consecutive year of Hearst UK's collaboration with Range Rover during the tennis tournament and will include branded editorial, video content and hospitality experiences.

Esquire and Harper's Bazaar lead campaign

Esquire UK will publish a limited-edition newspaper, The Style Post, for distribution throughout the tournament. The publication includes commentary from Esquire editors alongside interviews with Charlie Casely-Hayford and Paapa Essiedu.

Charlie Casely-Hayford will also appear in a video with Esquire UK Editor-in-Chief Teo van den Broeke, discussing Wimbledon style and craftsmanship.

Harper's Bazaar UK has produced an exclusive digital feature and video with Gugu Mbatha-Raw, exploring her creative process and recent projects.

Exclusive events accompany content partnership

The campaign will conclude with two invitation-only events hosted in the Range Rover suite at the All England Lawn Tennis Club. Esquire UK will host a lunch during the second day of the tournament, while Harper's Bazaar UK will host a lunch at the Ladies' Singles Final.

Alex Unitt, chief commercial officer, Hearst UK: "Through Esquire UK and Harper's Bazaar UK, we're proud to continue our partnership with Range Rover during this year's The Championships, Wimbledon. United by a shared affinity for style, sport and modern luxury, we're delivering a multi-platform campaign that connects Range Rover with our highly influential audiences."

Range Rover continues Wimbledon partnership

Range Rover said the collaboration provides an opportunity to connect with audiences through editorial storytelling during one of the UK's major sporting events.

Alan Nicolson, brand director, Range Rover UK: "We're delighted to be partnering with Esquire UK and Harper's Bazaar UK once more this year. As a key moment in the British cultural calendar, The Championships offer an opportunity for Range Rover to engage with audiences through compelling storytelling, powerfully amplified by this collaboration."

www.landrover.co.uk

www.hearst.co.uk

Follow Marketing Report on LinkedIn