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The partnership also increases programmatic buying opportunities in one of Latin America's largest DOOH markets, providing international media buyers with broader access to premium inventory across high-traffic environments.

The Gen Z Sports Fandom & The Mega-Moment report found that 49 percent of Gen Z sports fans have become interested in a sport or athlete because of fan-created content or cultural moments outside the competition itself.

Randall will oversee social activity across the agency, lead the Social & Content team and report to Emma Bate, Client Strategy Director.

The company now expects full-year organic net revenue growth of between 4.5 and 5.0 percent, compared with its previous guidance of 4.0 to 5.0 percent.

Škoda has supported the Tour de France for more than 20 years and has partnered with the Tour de France Femmes avec Zwift since its relaunch in 2022.

The campaign extends The AA's It's OK brand platform and is designed to connect with families and motorists during the summer travel period. Spider-Man: Brand New Day will be released exclusively in cinemas from 29 July.

The campaign follows FIFA's updated Digital Football Strategy and supports the organisation's expanding gaming portfolio

Guy Bradbury joined M+C Saatchi in 2022 and has led the agency's creative department during a period of client growth and award recognition.

Running for six weeks across social media, creator content, television, out-of-home, radio, live activations and CRM, the campaign coincides with the launch of Korean BBQ, Ranch and Hot Honey sauces.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

Under the agreement, TUX will lead brand strategy, creative development and content production for Great Wolf Lodge, with work focused on increasing brand consideration through storytelling centred on family experiences.

The Trade Desk is the first platform to support activation of the tool.

The measurement combines panel data with additional sources, including census data supplied by participating broadcasters, to capture viewing behaviour across different screens and devices.

Merlot Marketing will work alongside developer Somers West and on-island sales partner Hapuna Realty to build awareness of the community and generate interest among prospective homebuyers.

The campaign combines creative content, community events and social media activity to encourage students to express their individuality as they return to school.

Trevelino/Keller has been tasked with developing a public relations-led communications programme that includes strategic communications, executive thought leadership and a refresh of Vintage Modern's website.

According to the PRCA AI Innovation Group, the resource is intended to help organisations move beyond visibility metrics and provide meaningful reporting as AI reshapes how people discover and evaluate brands.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.

Plan.Net Group aims to make its end-to-end services more connected, efficient and scalable by further developing content supply as a strategic capability.

This year's work transforms an ordinary school day into a series of imaginative scenarios designed to reflect how young people express their identities.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.