re:act strengthens social leadership

The appointment supports the agency's investment in its social and content offering as demand grows across FMCG sectors

Social-first creative agency re has appointed Lily Randall as Social Media Lead as it expands its senior leadership team following 30 percent year-on-year revenue growth.

The appointment supports the agency's investment in its social and content offering as demand grows across FMCG sectors including beauty, personal care and drinks.

Randall will oversee social activity across the agency, lead the Social & Content team and report to Emma Bate, Client Strategy Director. Her appointment follows a series of leadership changes, with Jimmy Pugh moving from Head of Social to Head of Client Strategy and Nick Hart promoted from Creative Business Unit Director to Chief Operations Officer.

re expands social expertise

Randall joins re from QVC UK, where she spent almost four years as Head of Social Media. She led the retailer's social media strategy across organic and paid channels, overseeing content strategy, audience growth, community management, creator partnerships and social commerce, including the development of TikTok Shop for retail brands.

She brings more than 12 years of digital marketing experience across global brands, start-ups and large corporate organisations. Before joining QVC UK, Lily Randall held senior social media positions at OnBuy.com and Weight Watchers UK.

Leadership investment supports growth

Tom Stone, co-founder at re:act: "Lily joins at a really exciting point for re. We’ve had another strong year of growth, and that gives us the opportunity to bring in senior people who can add proper depth to areas that matter for our clients.

“Social is moving quickly, especially as content, community, creators and commerce become more connected. Lily has lived that shift from inside major retail and consumer brands, which gives her a very practical understanding of what makes social work commercially as well as creatively. Alongside Jimmy’s promotion and Nick stepping into the COO role, her appointment strengthens the senior team we need for the next stage of the agency.”

Lily Randall, Social Media Lead at re:act: "Joining re marks an exciting new chapter after 13 years working in-house across major corporate brands, including QVC and WW UK.

“What really appealed to me was the chance to bring that brand-side experience into an agency with such strong creative energy and social ambition. Social commerce has become a serious growth driver for brands, and I’m looking forward to helping re’s clients connect engagement, brand sentiment and commercial impact in a way that feels natural to how people actually use social platforms.”

www.reactmarketing.agency

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