i-media joins British Motor Show as media partner

The British Motor Show has appointed i-media as an official media partner for its 2026 event, with the campaign designed to increase attendance through a data-led advertising strategy targeting motorists across the UK.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities. The British Motor Show will take place at Farnborough International from 21 to 23 August 2026.

i-media to deliver nationwide campaign

Running from 1 July to 21 August 2026, the campaign will target drivers, families and automotive enthusiasts across more than 110 locations and 180 digital advertising frames within a 90-minute drive of Farnborough.

According to i-media, the campaign will generate more than one million plays across D48 and D6 digital formats on the UK's Strategic Road Network. Activity will also be promoted through Pitstop, the company's driver loyalty app.

Partnership aims to boost event attendance

Andy Entwistle, CEO, The British Motor Show: "We’re thrilled to welcome i-media as an Official Media Partner for 2026. Their ability to intelligently connect with audiences in impactful, real-world environments makes them a perfect partner to help us expand our reach and drive even greater attendance."

Sam Tester, Chief Revenue Officer, i-media: "We’re excited to be working alongside The British Motor Show to bring this standout event to life for audiences across the UK. Our network doesn’t just reach drivers at scale, it understands them. Through our data and audience intelligence capabilities, we can put The British Motor Show in front of the right people, in the right locations, at exactly the right moment on their journey."

Pitstop named official driver loyalty app

As part of the agreement, Pitstop has also been named the British Motor Show's official driver loyalty app for 2026.

The British Motor Show will feature live entertainment, supercars, classic cars, driving experiences, celebrity appearances and family attractions during its three-day programme in Farnborough.

www.thebritishmotorshow.live

www.i-media.co.uk

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