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[Interview] Marketing Cloud product chief on data, proof of value and brand

The partnership comes ahead of AD/PD 2027, which will take place from 16 to 20 March 2027 in Barcelona, Spain, and online as a hybrid event. 

The group includes Magne Lyngner, CEO and Founding Partner at BACON, Global, who becomes Eurobest’s first Jury President from Norway.

The City Editions are designed to make LIONS' evidence, capabilities and networks available throughout the year while reflecting the priorities of individual markets.

The competition is open for public entry, with three finalists set to present their ideas live at CultureCon.

Dörte Spengler-Ahrens, Chairwoman of Jung von Matt Group and recently appointed ADCE President, will serve as Overall Jury President.

Led by Felipe Serradourada Guimarães, Chief Creative Officer at BBH London & Dublin, the panel will review creative work from the shortlisted entries and select the campaign that best demonstrates exceptional creative effectiveness.

DMEXCO returns to Cologne on Wednesday 23 and Thursday 24 September, filling halls 6 to 8 and the Congress Centre North at Koelnmesse.

Eurobest has also strengthened requirements around factual accuracy, evidence and authorisation for entered work.

Young Guns is open to creatives who are 30 or younger and have at least two years of professional experience, whether full-time or freelance. Entrants can submit a portfolio combining professional and personal work.

IAB said the growth of the creator economy has increased the need for greater transparency, stronger measurement frameworks, consistent governance and more scalable collaboration across international markets.

Within main media advertising, video was the only sub-category to post stronger investment, reaching a seven-quarter high with a net balance of +8.2 percent.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

ADC Young Guns is a cross-disciplinary, portfolio-based competition that attracts participants from more than 45 countries, with over half of previous entries coming from outside the United States.

The 2026 jury features representatives from Australia, Greater China, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea and Thailand

The event will take place throughout October, with additional host locations expected to be confirmed in the coming months.

Hosted at DHub Barcelona, the festival is aimed at creative leaders, emerging professionals and students. The programme is designed to encourage collaboration across disciplines while recognising creative work from across Europe.

The agency’s representatives competed in Film, Print and Digital categories, bringing together talent from offices across Europe, North America, Latin America, Africa and Asia-Pacific.

The first set of winners spans the Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Lions Health and United Nations Foundation Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.

Shortlists have now been released for the Health & Wellness, Outdoor, Creative B2B, Pharma, Print & Publishing, and Audio & Radio Lions.