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Young Guns is open to creatives who are 30 or younger and have at least two years of professional experience, whether full-time or freelance. Entrants can submit a portfolio combining professional and personal work.

IAB said the growth of the creator economy has increased the need for greater transparency, stronger measurement frameworks, consistent governance and more scalable collaboration across international markets.

Within main media advertising, video was the only sub-category to post stronger investment, reaching a seven-quarter high with a net balance of +8.2 percent.

The partnership will see i-media deliver a campaign ahead of the event using its motorway media network and audience intelligence capabilities.

ADC Young Guns is a cross-disciplinary, portfolio-based competition that attracts participants from more than 45 countries, with over half of previous entries coming from outside the United States.

The 2026 jury features representatives from Australia, Greater China, India, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea and Thailand

The event will take place throughout October, with additional host locations expected to be confirmed in the coming months.

Hosted at DHub Barcelona, the festival is aimed at creative leaders, emerging professionals and students. The programme is designed to encourage collaboration across disciplines while recognising creative work from across Europe.

The agency’s representatives competed in Film, Print and Digital categories, bringing together talent from offices across Europe, North America, Latin America, Africa and Asia-Pacific.

The first set of winners spans the Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Lions Health and United Nations Foundation Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.

Shortlists have now been released for the Health & Wellness, Outdoor, Creative B2B, Pharma, Print & Publishing, and Audio & Radio Lions.

The event will feature chief marketing officers, industry experts and marketing professionals discussing the trends shaping the profession in 2026 and beyond. Participation is free and open to a global audience.

Global fintech firm, VertoFX, in collaboration with Paystack, will gather together industry leaders in an event that will focus on simplification of business processes on an international scale.

The Grand Jury will meet in New York this month to review shortlisted work and select the winning entry. The award recognises marketing that demonstrates measurable business impact alongside strategic thinking and creative execution.

The award honours marketers that demonstrate a consistent record of Lion-winning work. AB InBev secured 37 Lions at the previous festival, reflecting the scale of its creative output across global markets.

The event, scheduled for May 4, will bring together figures from fashion, film, music, sports, and business, with Getty Images providing exclusive visual coverage from across the evening.