TUX wins Great Wolf Lodge creative account

The agency's creative approach will highlight shared experiences, family memories and emotional connections, reflecting the positioning of the Great Wolf Lodge brand

TUX Creative House has been appointed creative and production agency of record for Great Wolf Resorts, expanding the agency's portfolio with the North American family resort operator.

Under the agreement, TUX will lead brand strategy, creative development and content production for Great Wolf Lodge, with work focused on increasing brand consideration through storytelling centred on family experiences. The first campaign from the partnership is scheduled to launch in the first quarter of 2027.

TUX to lead brand strategy and creative

The agency's creative approach will highlight shared experiences, family memories and emotional connections, reflecting the positioning of the Great Wolf Lodge brand.

Ludwig Ciupka, Co-Founder and Chief Creative Officer, TUX: "Great Wolf Lodge is an iconic brand rooted in shared moments and family connections. We are thrilled to translate that emotion into work that not only resonates culturally, but drives action, loyalty and long-term growth."

Appointment supports Great Wolf brand strategy

The appointment forms part of Great Wolf Lodge's efforts to strengthen its brand presence and deepen its relationship with families.

Kimberly May, VP Integrated Marketing and Brand Creative at Great Wolf Lodge: "TUX immediately developed a clear understanding of the Great Wolf Lodge brand and what our resorts mean to families. They brought a unique approach, deeply rooted in the feelings, emotions and connections families experience while at our lodges. We’re excited to have TUX onboard to help write this next, exciting chapter in the Great Wolf story."

Agency builds on recent business growth

The Great Wolf Resorts account adds to a period of business growth for TUX. Over the past year, the agency expanded its work with existing clients including W Hotels, Levi's and Bausch Health, while also securing new assignments from Procter & Gamble's First Aid Beauty, Maybelline US, Bonafide Health, Rehlko, Blundstone Canada, Mobilia Canada and Good Is The New Cool.

www.greatwolf.com

www.tux.co

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