VIOOH expands Mexican DOOH inventory with Grupo IMU

The agreement gives advertisers access to more than 400 digital screens across six cities in Mexico

VIOOH has partnered with Mexican outdoor advertising company Grupo IMU to expand programmatic access to digital out of home (DOOH) inventory across the country, strengthening its footprint in the Latin American market.

The agreement gives advertisers access to more than 400 digital screens across six cities in Mexico. Grupo IMU's inventory includes airports, bus shelters, outdoor billboards and urban panels located near shopping centres, gyms, salons and residential areas, generating millions of monthly impressions.

Partnership expands national reach

The inventory spans major markets including Mexico City, the State of Mexico, Puebla, Guadalajara, Monterrey and Mérida, as well as Mexico City International Airport, enabling advertisers to reach audiences throughout their daily journeys at national scale.

The partnership also increases programmatic buying opportunities in one of Latin America's largest DOOH markets, providing international media buyers with broader access to premium inventory across high-traffic environments.

Focus on programmatic growth

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "This partnership with Grupo IMU marks an important step in VIOOH's expansion across Latin America, connecting media buyers with high-quality, flexible and brand safe inventory in one of the region's largest and fastest-growing DOOH markets. Mexico is a market full of potential for pDOOH, and Grupo IMU's inventory puts brands right at the centre of it; from major metropolitan hubs to regional audiences that are harder to reach through other media channels."

Angel Romo, Marketing Director, Grupo IMU: "Integrating with VIOOH's global supply-side platform gives our inventory unique reach among international media buyers seeking to connect with Mexican audiences. This partnership opens new doors for brands to activate campaigns across our network programmatically, with the precision and measurability that today's advertisers demand."

Increased flexibility for advertisers

Through VIOOH's supply-side platform, advertisers will be able to buy Grupo IMU's inventory programmatically, enabling more flexible campaign execution, audience targeting and measurement across the company's nationwide network.

The agreement reflects continued investment in programmatic DOOH across Latin America as media owners seek to make premium outdoor inventory more accessible to global buyers.

www.viooh.com

www.imu.com.mx

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