Vintage Modern appoints Trevelino/Keller for PR

The agency was selected to help increase the brand's visibility as it expands its presence in the luxury automotive market

Integrated communications agency Trevelino/Keller has been appointed by luxury vehicle company Vintage Modern to lead its public relations and communications strategy. The agency will support the Atlanta-based automotive brand as it seeks to expand awareness among luxury car buyers and enthusiasts.

Founded in 2018, Vintage Modern produces handcrafted vehicles that combine classic automotive styling with modern engineering, safety systems and technology. Rather than restoring vintage cars, the company builds classic-inspired designs on contemporary vehicle platforms.

Agency to lead communications strategy

Trevelino/Keller has been tasked with developing a public relations-led communications programme that includes strategic communications, executive thought leadership and a refresh of Vintage Modern's website.

The agency was selected to help increase the brand's visibility as it expands its presence in the luxury automotive market.

Vintage Modern combines classic design with modern engineering

Vintage Modern was founded by entrepreneur and automotive enthusiast Chau Nguyen after experiencing the limitations of owning a classic truck with outdated safety features and reliability. The company now handcrafts classic-inspired vehicles on modern chassis, with each vehicle requiring more than 900 hours of work by specialist craftsmen.

Its current range includes two luxury SUV models available in two-door and four-door configurations.

Partnership supports brand growth

Chau Nguyen, CEO, Vintage Modern: "We chose Trevelino/Keller for their experience with high-profile, category-redefining brands across the automotive sector and beyond, which demonstrates their strategic acumen and innovation-centered approach to PR. Through this partnership, we look forward to expanding market visibility and brand awareness, cementing Vintage Modern as the new 'it' brand in the luxury auto industry."

Dean Trevelino, co-CEO, Trevelino/Keller: "Vintage Modern is pioneering a new category within one of America's longest standing industries, a similar position we were in almost 15 years ago with Carvana. Chau Nguyen's vision for creating a luxury vehicle company is certainly one of the more exciting opportunities we have had in 23 years. It is a privilege to be in this agency position."

www.trevelinokeller.com

www.vintagemodern.co

Follow Marketing Report on LinkedIn