Glance expands Dutch TV audience intelligence

The addition extends Glance's audience analysis capabilities across linear television, time-shifted viewing, streaming services and on-demand content

Glance has expanded its TV and video market intelligence services by adding National Media Onderzoek's (NMO) Total Video measurement, giving clients access to a broader view of television viewing behaviour in the Netherlands across multiple platforms and devices.

The addition extends Glance's audience analysis capabilities across linear television, time-shifted viewing, streaming services and on-demand content, strengthening its coverage of the European TV and video market.

NMO measurement expands Dutch viewing insights

NMO recently introduced Total Video, a measurement system designed to provide a comprehensive view of television consumption in the Netherlands. Managed and funded by commercial and public media organisations, media agencies and advertisers, the dataset measures audiences across smartphones, tablets, streaming services, broadcaster apps and TV sets.

The measurement combines panel data with additional sources, including census data supplied by participating broadcasters, to capture viewing behaviour across different screens and devices.

Partnership broadens international access

Patricia Sonius, managing director of NMO: "NMO Total Video offers a future-proof and reliable dataset of viewing behaviour - linear, time-shifted, and on-demand - across all imaginable screens and devices. This enables us to capture all types of viewing behaviour. The first operators, video parties, and platforms are already on board. Glance is the ideal partner to bring NMO Total Video to the international stage. Together, we can ensure that the Dutch video market gets the global attention it deserves. We look forward to making NMO Total Video available to clients around the world and to growing this collaboration further."

Frédéric Vaulpré, Senior Vice President, Glance: "The Netherlands is an undisputed TV trend setter and we're proud to be acting as NMO's international representative. By adding Total Video to our global TV viewing analysis, we're now able to help our clients better understand the Dutch TV market and give an even more robust worldwide view of popular TV trends."

The agreement follows a year of updates to Glance's services, deliverables and production methods. The company said it plans to introduce further developments later this year.

www.nationaalmediaonderzoek.nl

www.glance-mediametrie.com

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