Plan.Net Group appoints Alexander Rohwer as MD

The role includes advancing the use of AI and agentic workflows across the customer journey

Plan.Net Group has appointed Alexander Rohwer as Managing Director, expanding its leadership team as the company continues to develop its end-to-end marketing offering. Based in Hamburg, Rohwer will focus on strengthening the group's integrated capabilities and extending its content supply services to more clients.

The role includes advancing the use of AI and agentic workflows across the customer journey, covering content creation, adaptation, orchestration and delivery.

Focus on integrated content operations

Plan.Net Group aims to make its end-to-end services more connected, efficient and scalable by further developing content supply as a strategic capability. The company says this approach will support faster and more consistent communication across customer touchpoints.

Alexander Rohwer, Managing Director, Plan.Net Group: "Content supply is a critical component of an integrated marketing operating model. It is about bringing together content, processes, and platforms in a way that enables brands to communicate faster, more consistently, and more effectively across all touchpoints. I see a tremendous opportunity for Plan.Net Group in this space and look forward to advancing these capabilities together with the teams."

Experience across brand and business transformation

Alexander Rohwer joins Plan.Net Group with experience in brand management, marketing communications, content creation and business transformation. Before joining the company, he served as Vice President Brand & Advertising at OTTO, where he was responsible for the retailer's brand, content supply and marketing communications.

Earlier in his career, Alexander Rohwer led corporate strategy at OTTO and contributed to the company's transformation from an online retailer into a platform business.

Leadership team expands

Christian Schmitz, CEO, Plan.Net Group: "With Alexander Rohwer, we are bringing on board a leader who combines brand strategy, content excellence, and transformation expertise from a client perspective. He will strengthen a capability that plays a central role in both our end-to-end offering and the continued evolution of Plan.Net Group."

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