Dentsu Creative bags Lotte India creative account

Lotte India said it selected Dentsu Creative for its strategic capabilities and integrated approach to brand building

Dentsu Creative has been appointed as the creative agency for Lotte India following a multi-agency pitch, securing a mandate that covers brand strategy, creative development and integrated marketing campaigns across the confectionery company's portfolio. The business will be managed from the agency's Chennai office.

The partnership spans several of Lotte India's flagship brands, including Choco Pie, Pepero and the Joee & Toffee range, which features products such as Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk, Chewits, Lolly Bliss and Lotte Juicies. The collaboration will begin with a new campaign for Pepero, the Korean snack brand, as Lotte looks to capitalise on the growing popularity of Korean culture and consumer products in India.

Lotte India said it selected Dentsu Creative for its strategic capabilities and integrated approach to brand building as the company seeks to strengthen engagement with a new generation of consumers while reinforcing the appeal of its established confectionery brands.

For Dentsu Creative, the appointment adds another major consumer brand to its client portfolio and reinforces its expertise in the fast-moving consumer goods (FMCG) sector. The agency will be responsible for developing creative platforms designed to increase brand relevance, enhance consumer engagement and support business growth across Lotte's expanding product portfolio.

The win also reflects continued competition among agencies for integrated creative mandates, with brands increasingly seeking partners that can combine strategic planning, data-driven insights and creative storytelling to build stronger connections with consumers across multiple channels.

www.dentsucreative.com

www.lotteindia.com

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