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The agency will develop a full-funnel media strategy that combines data, technology and creative planning to strengthen consumer engagement and support SharkNinja APAC's growth objectives in India.

According to DoubleVerify, the technology is designed to work alongside media buying platforms, enabling advertisers to reduce manual campaign management while adjusting bidding strategies based on performance data.

The collaboration will begin with a new campaign for Pepero, the Korean snack brand, as Lotte looks to capitalise on the growing popularity of Korean culture and consumer products in India.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

The mandate continues to cover end-to-end media strategy, planning and buying across both digital and traditional platforms.

The agency will oversee social media marketing and search engine optimisation, alongside the design and development of a new corporate website.

A global analysis by PlayersTime maps where social media engagement is most concentrated, showing how deeply platforms are embedded in daily routines across continents.

The move reinforces WPP Media’s position as a long-term strategic partner to Reckitt, spanning brand building, media effectiveness and digital growth in the Indian market.

The initiative underscores the company’s commitment to connecting brands with culture through sports and entertainment on a large scale.

The centre positions India as a central hub for the brewer’s technology development and global operations support.

With end-to-end capabilities in production, hosting, distribution, and monetisation, DPN is designed to go beyond brand awareness and build long-term trust and community through podcasts — one of the most intimate formats of digital storytelling.

Felicity, a Bangalore-based AI-enabled gametech firm known globally for publishing high performing gaming titles, announced its expansion to Singapore with Felicity Labs.

KNOT, a Mumbai-based commerce fashion startup, has raised $3 million pre-Series A funding round led by Kae Capital with participation from Sparrow Capital

The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout.

A total of 417 entries have been judged, and 13 Lions were awarded: two Gold, four Silver, six Bronze. The Grand Prix went to 'B2B: Act Like You Know' for GoDaddy Airo by GoDaddy, Tempe, AZ, United States.

As the brand looks further to strengthen its footprint in the oral sensitivity segment, FCB Ulka will lead Sensodent's strategic and creative responsibilities. The account was won following a multi-agency pitch.

As part of this mandate, FCB India will drive integrated marketing campaigns to reinforce Dulcoflex's leadership in the laxative category and expand its relevance among Indian consumers.

As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

This collaboration aims to establish new benchmarks for effective campaign measurement.

Heineken India is breaking boundaries and challenging industry norms with its groundbreaking Queenfisher campaign – an initiative started win 2021 celebrating courageous strides taken by women behind India’s favourite beers.

L'Oréal has launched the 2025 Big Bang Beauty Tech Innovation Program across the South Asia Pacific, Middle East and North Africa (SAPMENA) region, including India.