WPP Media wins integrated media mandate for Agilus

Agilus Diagnostics has appointed WPP Media as its integrated media partner in India, entrusting the agency with full media planning and execution responsibilities as the diagnostics provider continues its brand transformation.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

Partnership supports post-rebrand growth

The appointment follows Agilus Diagnostics’ rebranding from SRL, as the company works to expand its consumer reach and strengthen brand recognition across India’s healthcare market.

The collaboration is positioned to support the organisation’s broader efforts to build awareness and trust while scaling its national footprint.

Integrated media approach across channels

WPP Media will manage end-to-end media services, with a focus on data-led planning and cross-channel integration. The remit includes digital platforms, traditional media, performance marketing and advanced analytics to support unified campaign delivery.

The strategy is designed to enhance engagement and improve audience targeting across diverse consumer segments.

Focus on brand visibility and healthcare positioning

Deepak Narang, Chief Operating Officer, Agilus Diagnostics: "This partnership comes at a pivotal time as we carry forward the strong legacy of SRL under the Agilus Diagnostics brand. While the brand name has evolved, the foundation of trust, quality, and clinical excellence built over decades remains unchanged—if not stronger. As we expand our footprint and deepen our consumer connect, an integrated, data-led media approach will be key to building awareness and trust at scale."

Priti Murthy, President, Client Solutions, WPP Media South Asia: "We are incredibly proud and excited to partner with Agilus Diagnostics, especially at such a transformative juncture. This mandate underscores our strength in delivering intelligent, integrated media solutions that drive real brand growth in India's dynamic digital economy. Our team is committed to leveraging our cutting-edge insights and strategic capabilities to ensure Agilus Diagnostics establishes a strong, resonant presence across the country, making a significant impact on India's healthcare landscape."

Data-led strategy to guide execution

WPP Media will develop and implement media strategies aligned with Agilus Diagnostics’ business objectives, focusing on strengthening market presence and improving consumer engagement.

The partnership aims to support the company’s positioning as a trusted healthcare provider while enhancing visibility across India’s evolving media landscape.

www.agilusdiagnostics.com

www.wppmedia.com

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