Marketing Report


Retailer Hy-Vee names Ogilvy as creative partner for its suite of health brands

22-02-2024 | 08:24:00
Ogilvy has announced its appointment as strategic and creative partner for Hy-Vee’s health brands which includes RedBox Rx, Vivid Clear Rx, Amber Specialty Pharmacy and Hy-Vee Health Infusion Care.

ManipalCigna Health Insurance launches campaign empowering youth on financial security

21-02-2024 | 08:50:00
ManipalCigna Health Insurance has announced the launch of its latest campaign, "Mere Choice ka Health Insurance" (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance.

Ogilvy Health names Renata Maia Chief Creative Officer

13-02-2024 | 10:01:45
With over two decades of experience in producing impactful campaigns across consumer, health & wellness, and pharmaceutical brands, Renata will oversee the creative product across all Ogilvy Health offerings.

Americans for Prosperity launches new ad campaign in support of tax-free health savings account act

06-02-2024 | 07:16:53
A :30 video and a series of display ads that promote the legislation will run for the next six months on digital platforms in the Washington, D.C. metro area and dozens of congressional districts represented by key U.S. House lawmakers.

Health Union launches programmatic solutions connecting health-focused audiences with brands through effective targeting

30-01-2024 | 09:34:45
With the inclusion of recent, behaviorally-based signals, brand partners can now expand reach to actively engaged audiences, at scale, during activatable moments in the health journey.

FAIR Health unveils campaign on financial health literacy among older adults and their caregivers

26-01-2024 | 06:53:55
The campaign features inviting messaging and visuals designed to empower a diverse audience of older adults and their caregivers to make educated healthcare decisions.

Illumina Ventures Labs launches in US and UK targeting startups advancing human health

17-01-2024 | 10:49:13
Illumina Ventures Labs, an early-stage company creation and investment engine with fully equipped genomics labs based in Foster City, CA and Cambridge, UK, is now operational and finalizing agreements with several startup companies.

Increased venture capital investment bolsters women's health startups, report

17-01-2024 | 10:35:00
Despite ongoing economic headwinds and a pressured venture fundraising environment, investment in startup companies addressing women's health is on the rise.

Sanofi Consumer Healthcare names The Martin Agency its creative agency of record

16-01-2024 | 10:12:38
Following a creative review, the decision consolidates Sanofi’s agency business to enhance brand modernization and reflects its efforts to distinguish itself by investing in digital, AI, TV and streaming, and experiential initiatives.

Women's health medtech startup Biorithm secures $3.5m Series A funding to advance maternal care worldwide

21-12-2023 | 17:03:00
Biorithm, a global women's health medtech, has closed $3.5 million in Series A funding, co-led by Adaptive Capital Partners and SEEDS Capital.

Hadean Ventures closes Hadean Capital II at €144m to invest in life science startups across Europe

21-12-2023 | 16:39:00
European life science fund manager Hadean Ventures has announced the final close of Hadean Capital II at €144 million, substantially above target of €125 million.

Stephen Farquhar appointed CEO of Publicis Health

19-12-2023 | 09:01:18
Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG

Dentsu designs the Zero Malaria: Change the Story campaign

06-12-2023 | 07:15:00
The global campaign is the latest in a five-year pro bono partnership involving media and creative agencies from across dentsu, aimed at ending malaria in our lifetime, a deadly disease that kills a child every minute.

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

22-11-2023 | 07:05:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Accenture completes acquisition of healthcare marketing agency ConcentricLife

03-11-2023 | 09:03:21
Accenture has completed its acquisition of ConcentricLife, a  healthcare marketing agency with expertise in helping Life Sciences brands build an optimal brand experience at any stage of the health journey.

RespirAI partners with Mayo Clinic to develop AI respiratory platform

25-10-2023 | 14:54:00
RespirAI Medical, a digital startup based in Israel, announced it has entered into a collaboration with Mayo Clinic for developing a wearable AI-based home monitoring platform for respiratory diseases.

HeartX Accelerator announces five startups selected for the 2023 program

18-10-2023 | 10:10:00
HeartX, powered by HealthTech Arkansas and MedAxiom along with eleven leading cardiology practices in Arkansas and around the country, has selected the five healthcare startups that will participate in the 2023 accelerator program.

Plug and Play Alberta announces 73 startups for Fall cohort accelerator programs

06-10-2023 | 12:46:00
Plug and Play Alberta has announced 73 startups for the Fall cohort of its industry-specific Digital Health, Sustainability, Food & Beverage, and Sector Agnostic startup accelerator programs.

Unlocking the future of drug discovery with AI, BBC Research

27-09-2023 | 09:25:00
BCC's newly released report, titled "Global Artificial Intelligence in Drug Discovery Market," unveils the extraordinary impact of Artificial Intelligence (AI) on the pharmaceutical and biotech sectors.

Google for Startups Growth Academy: AI for Health unveils the 2023 cohort

27-09-2023 | 09:20:00
The Google for Startups Growth Academy: AI for Health has unveiled its 2023 cohort, spotlighting 30 transformative startups from across Europe, Middle East, and Africa.

Indian healthtech startup Bonatra launches Wearable Smart Rings for wellness

13-09-2023 | 11:17:00
Bonatra, a longevity focused healthtech startup that helps people live longer, healthier lives through IOMT-enabled and doctor-led lifestyle programs, has launched Wearable Smart Rings.