Marketing Report


Sidekick Health expands oncology and women's health portfolio with acquisition of healthtech startup PINK!

20-06-2024 | 10:07:00
Sidekick Health, a global player in digital health innovation, announced the acquisition of PINK!, a pioneering Hamburg-based digital health startup specializing in cancer support and women's health.

Johnson & Johnson is world's most valuable pharma brand, report

20-06-2024 | 08:25:00
Johnson & Johnson has maintained its top-ranking position for brand value for the sixth consecutive year and recorded a 5% increase in brand value to USD 13.4 billion this year.

Nurse Capital closes $1m inaugural venture fund to invest in nurse entrepreneurs

19-06-2024 | 10:00:00
The Nurse Founders Fund will make investments in startups that are producing promising new healthcare devices and equipment; technology platforms that improve the management of patient treatment programs and protocols; enterprise software solutions; patient education; and health and well-being products and services.

ALS Association picks InnoVision Marketing Group as agency of record

14-06-2024 | 12:55:00
To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

ManipalCigna Health Insurance launches campaign empowering youth on financial security

14-06-2024 | 12:45:00
ManipalCigna Health Insurance has announced the launch of its latest campaign, "Mere Choice ka Health Insurance" (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance.

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

13-06-2024 | 09:15:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

SCI Ventures launches venture philanthropy fund to accelerate restorative treatments for spinal cord Injury and cure for paralysis

12-06-2024 | 10:31:00
SCI Ventures, a new venture philanthropy vehicle dedicated to funding and commercializing innovative treatments for spinal cord injury, has announced the launch of its first fund.

Creatives struggle for sanity while solving the world's insane problems

11-06-2024 | 12:21:00
Creativity often correlates with heightened sensitivity, increasing the risk of feeling overwhelmed when tackling tough issues, leading to mental and physical problems, more so than other groups

Star athletes encourage sports fans to prioritize their mental health in new campaign

05-06-2024 | 08:41:53
The "Love, Your Mind" campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open, accepting and proactive society when it comes to mental health.

2Flo Ventures appoints life sciences executive Charlotte Jones-Burton as Partner

04-06-2024 | 11:22:00
2Flo Ventures, an emerging venture capital firm and startup studio focused on the discovery, development and commercialization of healthcare solutions that address disparities in outcomes and health equity broadly, has announced the appointment of Charlotte Jones-Burton as a Partner and Head of Life Science Product Development and Strategy.

Activation Capital launches Frontier BioHealth program to catalyze life science startups

28-05-2024 | 07:31:00
Activation Capital has launched Frontier BioHealth, an educational and support program designed to provide highly specialized training, targeted mentorship and relationship building to help scale pharmaceutical, biotech, medical device, and health-focused consumer products companies.

Portfolia invests $65m to support women's health companies and solutions

23-05-2024 | 12:17:00
Portfolia, the investing funds designed for the world's most powerful community of women investors, has invested $65 million into women's health companies and solutions.

988 Suicide & Crisis Lifeline teams up with major US streamers to discuss mental health in new campaign

22-05-2024 | 15:45:00
988 has launched a new gaming campaign which has been developed by The Invaders in collaboration with AFK.

Havas launches new network of health agencies in honor of creative legend Jacques Séguéla

22-05-2024 | 08:59:47
Havas has announced the launch of several new global health agencies, named Jacques and specialized in healthcare, within the Havas Health Network.

Dentsu Health expands in EMEA to deliver localized healthcare marketing solutions

17-05-2024 | 08:01:00
Dentsu health is a healthcare accelerator with thousands of experts across the dentsu network specializing in health, wellness, and pharmaceutical marketing.

[Column] Joyce Pakkert: identifying triggers and barriers for young women to test for cervical cancer

07-05-2024 | 07:35:00
Each year, approximately 900 women in the Netherlands are diagnosed with cervical cancer, and 200 of them die from this disease. Participation in the cervical cancer screening can help detect or prevent the disease on time.

Metagenics selects Jellyfish to lead global media driving brand growth

03-05-2024 | 12:08:30
Metagenics, the global  science-based vitamin and supplement company, has announced its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy.

Mediaplus and Wefra Life acquire French healthcare media agency CMS

30-04-2024 | 10:38:11
With clients such as Novartis, Abbott and Amgen, CMS has been the market leader for healthcare media in France for over 35 years. The Paris-based company focuses in particular on the prescription medicine (RX) segment.

Ogilvy launches global health influence offering

30-04-2024 | 09:41:38
By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

Palex and Duomed join forces to create first pan-European medtech distribution platform

25-04-2024 | 08:54:00
Palex Medical has announced the execution of a put option agreement for the contemplated acquisition of Duomed.

Supplement brand Nature Made partners with USA Pickleball and Leo Burnett in a wellness campaign

17-04-2024 | 10:56:21
The USA Pickleball sponsorship will come alive in Naples, Florida, during the US Open Pickleball Championships, where spectators will have a chance to sample the pickle-flavored gummy vitamin onsite