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The decision follows a competitive agency review and marks another significant shift in the increasingly active global media agency landscape.

The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.

The company plans to extend the technology into the medical, laboratory and wearable technology sectors.

Separate Nielsen Consumer & Media View (CMV) data found that 11.8 million Australians, or 51 percent of the population, take vitamins, while 41 percent purchase them at least once every three months.

Rather than following a traditional healthcare advertising approach, the campaign uses humour to depict everyday situations in which access to contraception has historically been more complicated.

The appointment marks the beginning of a partnership that will see Ogilvy support Lite n' Easy's brand strategy while drawing on the agency's multicultural, health and behavioural science expertise.

The appointment follows a collaborative selection process focused on establishing a long-term partnership to support National Pharmacies' product, brand and marketing strategy.

Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.

The initiative features affirmations and reflections from creators across social media platforms including Instagram, TikTok and YouTube.

The creative platform, titled Let’s Be Real, focuses on small, intentional moments between friends, demonstrating how simple gestures can help reduce feelings of isolation.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

Stephanie Tuesley will work across a range of health clients and report to Will Lion, chief strategy officer, and Saskia Jones, deputy chief strategy officer.

The move positions the agency’s healthcare professional and consumer advertising business within a broader transformation focused on creative capability, network integration and AI-enabled tools across the Omnicom Health ecosystem.

Medical-strength hydration company BIOLYTE has launched its first national campaign, aiming to reposition hydration as an everyday necessity rather than a solution reserved for athletes or recovery.

The healthcare marketing and communications sector is undergoing structural change as organisations respond to evolving patient expectations, advancing technology and increasingly complex regulatory requirements.

A central theme of the report is the importance of what it calls the “in-between” stages of healthcare — the periods before diagnosis, between appointments and during ongoing disease management.

The partnership will see Echo-Factory support Catalina Island Health with brand positioning, strategic marketing, digital campaigns, and patient acquisition programs aimed at increasing awareness of the organization’s healthcare services and expanding access for both residents and visitors of Santa Catalina Island.