RPR secures Wellgistics Health comms brief

The agency will lead a communications campaign focused on thought leadership, corporate positioning and promoting Wellgistics Health's licensed technologies

Rubenstein Public Relations (RPR) has been appointed agency of record for Wellgistics Health, Inc., supporting the health technology company's communications strategy as it prepares to reorganize its business around an AI-integrated healthcare ecosystem.

The agency will lead a communications campaign focused on thought leadership, corporate positioning and promoting Wellgistics Health's licensed technologies under a consolidated portfolio of brands.

RPR to support healthcare AI positioning

Wellgistics Health, based in Tampa and listed on NASDAQ under the ticker WGRX, developed the pharmacy dispensing artificial intelligence platform EinsteinRx. The company plans to extend the technology into the medical, laboratory and wearable technology sectors.

Gerald Commissiong, interim co-CEO, Wellgistics Health: "Even with the rapid acceleration of artificial intelligence into the medical industry, there are still too many barriers that exist for patients to access their health data. Our goal is to create a digital, consolidated platform that empowers patients to make better decisions by offering a comprehensive view of all their health information."

Agency to promote healthcare ecosystem

The company also plans to launch the Health Lives Here mobile application, which is designed to bring together wearable device data, electronic health records and virtual clinical services. The platform will also include an AI compliance coach intended to help streamline care and support treatment outcomes.

Richard Rubenstein, founder and president of Rubenstein Public Relations: "Wellgistics Health is on the verge of an AI revolution in patient care. Our campaign aims to highlight the positive benefits their technologies can have for doctors, pharmacies and patients."

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