VCCP wins Macmillan Cancer Support account

SomeOne will lead the evolution of the Macmillan brand, while VCCP Blue will develop the creative platform and campaigns across paid, owned and earned channels.

Macmillan Cancer Support has appointed VCCP as its strategic brand and creative partner following a competitive pitch, with VCCP agencies SomeOne and VCCP Blue taking responsibility for the charity's brand development and creative campaigns.

The agencies will work with Macmillan as it responds to growing demand for cancer support in the UK, where 3.5 million people are living with cancer.

SomeOne and VCCP Blue to develop brand strategy

The agencies will build on Macmillan's existing work supporting people affected by cancer, while working alongside the NHS, healthcare professionals and other partners on cancer care.

Kate Jones, Director of Communications, Brand and Content, Macmillan Cancer Support: “Every 75 seconds, somebody in the UK hears the words ‘you have cancer’, and that moment can change their life forever. That’s why it’s more important than ever that people understand the support Macmillan can provide, whether they’re living with cancer themselves, supporting a loved one, or looking to make a difference with their time, money or voice. SomeOne and VCCP Blue impressed us with the strength of their strategic thinking, creative ambition and clear understanding of our mission. We’re excited to work together to help everyone with cancer get the best care the UK has to offer, whoever and wherever they are.”

The work is expected to launch in 2027 and will include the development of Macmillan's broader brand story and the evolution of its Fair Cancer Care campaign.

VCCP combines brand and creative capabilities

Roly Darby, Managing Director, VCCP Blue: “We are hugely proud to be appointed by Macmillan Cancer Support at such an important moment for the charity. Macmillan is one of the UK’s most trusted charity brands, and we don’t take lightly the responsibility that comes with helping evolve it. This is a truly integrated win, bringing together SomeOne’s strategic brand expertise and VCCP Blue’s creative and activation capability, and we’re ambitious about what that combination can do for Macmillan’s next chapter. We are looking forward to getting started.”

Simon Manchipp, Founding Partner, SomeOne: “Many people already know the incredible impact Macmillan has had on the nation, but as the charity looks toward its next chapter, the brand needs to evolve to support an ever-growing need. We are honoured to be entrusted with defining the future role and architecture of such a beloved brand. Our goal is to ensure that anyone facing cancer, and anyone wanting to support the cause, knows exactly how to connect with Macmillan when it matters most.”

Appointment adds to VCCP's client wins

The appointment adds to VCCP's recent business wins, including Just Eat, IKEA and Sekonda. The agency has also received recognition at Campaign's Global Agency of the Year awards, where it won Integrated Marketing Agency of the Year and Creative Agency of the Year.

www.macmillan.org.uk

www.vccp.com

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