Dentsu India unveils podcast network to tap cultural storytelling

Dentsu India has unveiled the Dentsu Podcast Network (DPN), a dedicated vertical to help brands tap into the fast-growing podcast medium and connect with audiences across India’s diverse linguistic and cultural landscape.

With end-to-end capabilities in production, hosting, distribution, and monetisation, DPN is designed to go beyond brand awareness and build long-term trust and community through podcasts — one of the most intimate formats of digital storytelling.

To lead the new division, dentsu has appointed Aditya Kuber, Agith Kuruvilla, and Ashwin Gangakhedkar as vice presidents. Reporting to Sahil Shah, CEO, Dentsu Creative Isobar, the trio previously spearheaded Ideabrew Studios, India’s largest podcast network. Collectively, they bring experience in building 650+ shows, working with over 100 brands, collaborating with 120+ creators, and launching original IPs across seven languages.

A medium of culture and connection

Sahil Shah, CEO, Dentsu Creative Isobar: “Podcasts are no longer a niche; they are the most immersive and authentic way to connect with audiences across languages. With the Dentsu Podcast Network and the expertise of Aditya, Agith, and Ashwin, we are creating a future-ready solution that taps into India’s cultural pulse and delivers meaningful impact for branded narratives.”

Aditya Kuber, Agith Kuruvilla , Ashwin Gangakhedkar, Dentsu Podcast Network: : “Podcasting is the next frontier for India’s creators and brands — a place where stories become culture, and culture becomes connection. With dentsu’s global scale and India’s creative energy, we are ready to reimagine how podcasts are created, distributed, and monetised — from vernacular hits to national chart-toppers.”

Amit Wadhwa, CEO, Dentsu Creative and Media Brands, South Asia: “With the Dentsu Podcast Network, we are unlocking the next frontier of branded content — where culture, creativity, and commerce converge. This is more than a media launch; it is a bold step towards shaping narratives that travel from the heart of Bharat to audiences across the globe.”

www.dentsu.com

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