WPP Media wins SharkNinja India media account

Under the mandate, Wavemaker will also oversee SharkNinja APAC's performance marketing activities, supporting the company's expansion in the Indian market

WPP Media has been appointed as the integrated media partner for SharkNinja APAC in India, with Wavemaker leading the company's media strategy, planning and investment across digital and offline channels.

Under the mandate, Wavemaker will also oversee SharkNinja APAC's performance marketing activities, supporting the company's expansion in the Indian market.

SharkNinja is the global product design and technology company behind category-defining home appliances and consumer technology brands

Wavemaker to lead integrated media strategy

The agency will develop a full-funnel media strategy that combines data, technology and creative planning to strengthen consumer engagement and support SharkNinja APAC's growth objectives in India.

Mrunmay Mehta, Managing Director and Country Head – India, SharkNinja: "India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence. We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media's integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India."

Partnership focuses on growth

Amin Lakhani, President – Client Solutions, WPP Media South Asia: "Today's growth is driven by connected experiences, where brand, performance and data work as one. Our role is no longer just to plan media, but to architect growth ecosystems that help brands stay relevant, agile and competitive. Shark and Ninja are global market leading brands with an innovation-first mindset, and we are excited to partner with them to unlock new opportunities for growth through audience intelligence, AI-powered planning, strategic partnerships and integrated media solutions that create lasting business impact."

www.wppmedia.com

www.sharkninja.com

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