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The collaboration will begin with a new campaign for Pepero, the Korean snack brand, as Lotte looks to capitalise on the growing popularity of Korean culture and consumer products in India.

A digital twin is a virtual replica of a physical asset or process that uses live data to simulate, predict and optimise performance.

The new centre strengthens the company’s presence in Asia and supports its operating markets by centralising key functions, allowing local teams to focus on commercial execution.

The campaign introduces two films, Effortless Good Taste and It’s About Time, which draw on Electrolux’s heritage to demonstrate how its products simplify domestic routines through design and functionality.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

The move formalizes the company’s expanded presence in Central America and signals a broader regional growth strategy.

The win expands Quad’s relationship with the adhesives manufacturer, following the 2025 appointment of creative agency Betty.

As strategic integrator, DLA will oversee Green Front’s brand strategy, cause marketing, and three priority initiatives designed to strengthen clarity, cohesion, and long-term relevance across all marketing channels.

The dentsu agency will oversee all media planning and buying across paid channels, expanding a relationship that began in 2020 when it was appointed to manage performance media.

The brief marks a major extension of Purple Creative’s work with Asahi Europe & International, where the agency already collaborates with AEI and Kozel.

Under the agreement, Curiosity will oversee creative, strategy, media, analytics, and social media for all four brands. Just Born will continue working with specialty partners for public relations, as well as web design and development.

From powering data-driven creativity to optimising production lines, AI is now embedded in the company’s end-to-end operations—delivering measurable results from factory floor to consumer engagement.

Despite a slow recovery for the beer category following the pandemic and inflationary pressures, the company sees considerable potential for expansion through innovation, technology, and portfolio diversification.

Carlsberg is using miniature craftsmanship to send a big message about moderation. The brewery has introduced what it calls the world’s smallest non-alcoholic beer — a bottle only twelve millimeters tall containing just 0.005 centiliter of alcohol-free beer.

The changes are designed to create a more agile, simplified, and connected organisation focused on innovation and growth. The full strategy will be unveiled on 23 October at Heineken’s Capital Markets Event in Seville, Spain.

The agency will develop a unified, social-first content strategy and manage ongoing campaign activations throughout the year.

The multi-year partnership will see Kane feature across Eveready’s international marketing campaigns, spanning social media, digital platforms, eCommerce, outdoor advertising and in-store displays.

Jon Abrahamsson Ring began his IKEA career in Örebro and went on to hold senior roles in Canada, China, the Netherlands and Sweden, including a period as assistant to IKEA founder Ingvar Kamprad.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

Makersite, a Stuttgart-based data and software startup that builds digital twins to interrogate and improve products, has secured €60 million Series B funding.

The decision was made without a review. Weiman products are built to clean, shine and protect consumers’ most valuable specialty surfaces and is one of the company’s largest-selling brands. Hanson Dodge is already the agency partner for another major PurposeBuilt brand: Green Gobbler.