ENGIE Brasil sets sail with new ESG campaign

Titled The Same Energy, the campaign focuses on the shared commitment of both ENGIE Brasil and Klink to sustainability

Paim has launched a campaign for ENGIE Brasil introducing sailor Tamara Klink as the energy company's ESG ambassador.

Titled The Same Energy, the campaign focuses on the shared commitment of both ENGIE Brasil and Klink to sustainability, climate action and the preservation of water resources.

Developed in partnership with ENGIE Brasil, the campaign explores the common values that connect the renewable energy company and the sailor, positioning courage, purpose and environmental responsibility at the centre of the creative concept.

Campaign connects shared sustainability values

The campaign draws parallels between Tamara Klink's experiences as a sailor, author and environmental advocate and ENGIE Brasil's role in renewable energy generation. Built around the concept of The Same Energy, the work highlights how both are driven by a commitment to addressing change and supporting a more sustainable future.

According to ENGIE Brasil, the partnership forms part of its broader strategy to reinforce its focus on the energy transition, climate initiatives and responsible management of water resources.

Agency highlights authentic partnership

Thais Soares, Sustainability Director at ENGIE Brasil: “Tamara’s legacy has a very strong connection with our own journey through her ability to explore new paths, overcome major challenges, and create positive impact both locally and globally. These values are part of ENGIE’s culture and are reflected in our mission to accelerate a fair energy transition and advance a low-carbon economy.”

Samir Arrage, Head of Creative at Paim United Creators: “Our goal with this campaign was to highlight the genuine connection between ENGIE and Tamara. We didn’t simply want to place the brand alongside such a remarkable personality—we wanted to show why she was chosen. Both share a commitment to sustainability and the courage to challenge the status quo in order to build a better future. We wanted to find an authentic connection between them, and ENGIE gave us the freedom to portray that truthfully in the campaign. We’re extremely pleased with the result.”

www.engie.com.br

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