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The inventory represents around 5 percent of Brazil's DOOH market and includes locations in São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

Developed in partnership with ENGIE Brasil, the campaign explores the common values that connect the renewable energy company and the sailor, positioning courage, purpose and environmental responsibility at the centre of the creative concept.

The agreement gives advertisers access to 320 digital screens delivering more than 1.3 billion monthly impressions, covering major cities and key transport routes across the country.

The initiative follows a sharp rise in reports of misogyny and violence against women, including cases involving manipulated or fabricated images, according to data from SaferNet Brasil.

The initiative addresses the widespread use of passive language in reporting cases such as stalking, abuse and femicide, where the perpetrator is often omitted from headlines and narratives.

The Brazilian Agency for International Tourism Promotion, in partnership with Integrated Amazon Routes, has launched the first official brand for the Brazilian Legal Amazon, aiming to position the region as a unified tourism and business destination.

Droga5 São Paulo has launched the second phase of its Lifeless Flag campaign for SOS Oceano, highlighting the interdependence of Brazil’s oceans and forests.

Drawing inspiration from the biomes of Brazil’s Midwest—including the Cerrado, Pantanal, and Amazon—the campaign uses the dust kicked up by Jeep vehicles as a visual metaphor for transformation and the creation of new paths.

The work introduces the concept Impressive in Every Detail, shifting toward a more product-led approach that highlights how the SUV’s features support everyday driving.

The campaign centers on a lighthearted film that shows grandchildren playfully using crochet as a way to persuade grandmothers to swap their usual mayonnaise brand for Heinz.

Kimberly-Clark and Omnicom have introduced a revised communications structure for three brands in Brazil, appointing Africa Creative to lead integrated communications and strategy across the accounts.

Felipe Petroni and Daniel Batista will work alongside Managing Director Manuela Rinzler and Chief Creative Officer for Latin America Renato Zandoná to advance AKQA’s agency model, which integrates imagination, technology and craft to deliver business value for clients.

The expansion reflects the studio’s growing international profile and supports its ambition to deliver its storytelling approach and production expertise to the North American market.

Developed by Euphoria Creative, the initiative connected live experiences, influencers and digital content under the concept A Summer of Possibilities.

Over three years, the partnership has delivered an eight-fold increase in flavoured mayo squeeze-bottle volume sales, strengthened the brand’s leadership in the flavoured mayo category, and established a new high-sales season for the brand.

The activity spans film, digital engagement, in-store experiences and a regionwide stunt that sees McDonald’s signs across Brazil and parts of Latin America flicker in a reference to the series’ iconic aesthetic.

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

The collaboration combines VIOOH’s global supply-side platform expertise with RZK’s data-driven network to deliver greater transparency and scale for advertisers.