KWP+Partners wins National Pharmacies comms brief

KWP+Partners will work with National Pharmacies to develop a strategic platform designed to support the organisation's future brand direction and market positioning.

KWP+Partners has been appointed as the strategic communications partner for National Pharmacies as the member-led community pharmacy group prepares for the next phase of its brand and business strategy.

The appointment follows a collaborative selection process focused on establishing a long-term partnership to support National Pharmacies' product, brand and marketing strategy. The work forms part of the organisation's plans to strengthen its position as a healthcare provider and deliver greater value for members and customers.

Agency to support long-term brand strategy

KWP+Partners will work with National Pharmacies to develop a strategic platform designed to support the organisation's future brand direction and market positioning.

For KWP+Partners, the appointment adds to the agency's recent business momentum and expands its portfolio of strategic communications partnerships. Both organisations say they intend to build a long-term relationship centred on strategic planning and brand development.

Partnership focused on future growth

Alex Palin, CCO, National Pharmacies: "National Pharmacies has been supporting the health and wellbeing of members for more than a century. As we look to the future, we continue to invest in how we connect with members, strengthen our brand and ensure we remain relevant to the changing healthcare needs of the communities we serve.

"We were looking for a strategic partner with the capability to help us build on that legacy while bringing fresh thinking and a deep understanding of our ambitions. KWP+Partners demonstrated a strong strategic approach, creative expertise and a genuine commitment to understanding our business and our members. This partnership is about building a distinctive, future-focused brand that reflects who we are today, supports our long-term strategy and helps us deliver even greater value for our members and customers."

David O’Loughlin, chair and CEO, KWP+Partners: "In the midst of the struggles in the healthcare sector generally, National Pharmacies is at a pivotal moment in their esteemed history. Their desire to go beyond current norms and stake out a more meaningful place in their member’s lives is very clear. This ambition energises us and it is shared. We know that the brave partnership that comes from it will deliver resilient and breakthrough work."

www.kwpandpartners.au

www.nationalpharmacies.com.au

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