QNY Creative wins Oak Farms Dairy account

The campaign supports Oak Farms Dairy's brand strategy by reconnecting the company with its Texas heritage while engaging contemporary consumers.

QNY Creative has been appointed agency of record for Oak Farms Dairy, the Texas dairy brand owned by Dairy Farmers of America. The partnership begins with the launch of Our Roots Remain, an integrated campaign running across Texas.

The campaign supports Oak Farms Dairy's brand strategy by reconnecting the company with its Texas heritage while engaging contemporary consumers. Developed by QNY Creative, the work spans linear TV, connected TV, out-of-home, paid social, influencer marketing and community activations.

Integrated campaign focuses on Texas heritage

Our Roots Remain is designed to reinforce Oak Farms Dairy's longstanding presence in Texas households by highlighting themes of family, community and shared values.

The campaign forms the first major project under QNY Creative's appointment as agency of record and will be rolled out across multiple channels throughout the state.

Agency highlights campaign approach

James Ferranti, Partner and Chief Marketing Officer, QNY Creative: "'Our Roots Remain' was created as a reminder of what still matters. As the world becomes faster, more digital and more automated, this campaign brings the focus back to real human connection. It is about family, community, hard work and the values that continue to define Texas. Oak Farms® has earned its place in those everyday moments, and this campaign honors that legacy while moving the brand forward."

www.qnycreative.com

www.oakfarmsdairy.com

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