WPP expands Enterprise Solutions business

The business works with clients including IKEA, Ford, L'Oréal and Nestlé

WPP has announced plans to expand WPP Enterprise Solutions, strengthening the business's role as a provider of enterprise transformation services focused on customer experience, operations and growth.

Introduced earlier this year as one of WPP's four strategic operating units, WPP Enterprise Solutions combines capabilities in commerce, consulting, content transformation, customer relationship management (CRM), loyalty, first-party data, customer and product experience, and engineering and platform services. The business works with clients including IKEA, Ford, L'Oréal and Nestlé.

Service portfolio focuses on AI

As part of the expansion, WPP Enterprise Solutions is introducing an initial portfolio of proprietary services designed to support organisations adopting AI and digital transformation.

The portfolio includes AI transformation consulting, agentic commerce, owned intelligence, AI-driven customer relationship management and intelligent content production. According to WPP, the services are intended to help organisations integrate data, customer experience and technology more effectively.

Technology partnerships support offering

The services are delivered through technology partnerships with Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify, alongside specialist AI providers.

Jeff Geheb, Global Chief Executive Officer, WPP Enterprise Solutions: "WPP Enterprise Solutions exists to help organisations remove the friction that holds growth back. Most organisations don't have a growth problem – they have a systematic constraint that limits their potential. Customer experience, content, commerce, data and technology too often evolve independently of one another. We help clients bring those elements together into growth systems they can continuously optimise, operate and scale."

Demand for enterprise transformation

WPP said the expansion comes as organisations increase investment in customer experience, ecommerce and artificial intelligence. Industry forecasts from IDC and Forrester project continued growth in spending on customer experience services, digital transformation and AI software through 2028.

enterprisesolutions.wpp.com

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