iHeartMedia expands Amazon Ads partnership

iHeartMedia has expanded its advertising partnership with Amazon Ads, becoming a local reseller of the company's audio and video advertising inventory, including Prime Video, Twitch, Amazon Music, Fire TV and Alexa.

The agreement also gives iHeartMedia customers access to Amazon DSP across the company's owned-and-operated digital inventory at both local and national level. The offering covers digital audio, podcasts and creator-led content, enabling advertisers to run campaigns across multiple platforms.

Broader advertising capabilities

Through the partnership, advertisers will be able to use Amazon's authenticated first-party shopping, browsing and streaming signals alongside iHeartMedia's inventory for audience planning, targeting and campaign measurement.

According to the companies, the integration is designed to provide advertisers with a single approach to planning and managing campaigns across audio and video environments.

Expanded offering for advertisers

Lisa Coffey, Chief Business Officer, iHeartMedia: "Advertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads' shopping insights and advertising technology with iHeart's audio leadership, we're creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight."

Jenn Donohue, Head of Local Ad Sales, Amazon Ads: "This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes. Together, we're making it easier for advertisers to activate campaigns across premium audio and streaming environments while leveraging signals that support smarter planning, targeting, and performance."

Integrated campaign support

In addition to media inventory, the collaboration gives advertisers access to iHeartMedia's creative production, strategic sales consultation and integrated marketing services to support campaign development and execution.

advertising.amazon.com

www.iheartmedia.com

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