Yung Gravy brings the float to MUG

As part of the launch, MUG is offering a limited-edition summer bundle through its TikTok Shop

MUG Root Beer has launched an integrated summer campaign to support the nationwide release of MUG Root Beer Floats Vanilla Howler, the brand's first limited-edition flavour.

The campaign features musician Yung Gravy, who performs Float Float Baby, a parody of the 1990 hit Ice Ice Baby. The campaign accompanies the launch of the root beer float-inspired beverage, which became available across the United States on 14 June.

Campaign celebrates summer launch

MUG Root Beer Floats Vanilla Howler combines the brand's traditional root beer with a vanilla flavour inspired by the classic root beer float. The drink is available for a limited time in Original and Zero Sugar variants, sold in 12 oz multipacks and 20 oz single-serve bottles.

The campaign video features Yung Gravy alongside the MUG mascot Dog in a 1990s-inspired setting centred on pool parties and summer gatherings.

Michael Smith, VP of Marketing, MUG Root Beer: "For MUG's first-ever limited-edition flavor, we knew we had to have some fun with it. MUG Floats Vanilla Howler takes the classic root beer float and makes it bigger, bolder and a little more unexpected — and Yung Gravy was the perfect partner to help us turn that same energy into a one-of-a-kind summer anthem."

TikTok promotion supports campaign

As part of the launch, MUG is offering a limited-edition summer bundle through its TikTok Shop. The package includes a branded inflatable swim ring, a beach ball featuring the MUG mascot Dog and a 12-pack of MUG Root Beer Floats Vanilla Howler in either the Original or Zero Sugar variety.

The bundle is priced at $16 and is available while supplies last.

Yung Gravy: "It was a great honor linking with MUG and remixing the iconic 'Ice Ice Baby.' I say the freshest way to celebrate the release of the new Mug Floats Vanilla Howler is to put a Gravy-spin on a 90's classic just in time to 'Float Float Baby' with the whole fam, all summer long."

Music anchors the summer campaign

The campaign uses music and social media to promote the limited-edition product throughout the summer, with Float Float Baby serving as the creative centrepiece across digital channels.

MUG mascot Dog: "Dis track got da whole pack barkin'. Big beats. Big sips. Float szn officially goin crazy."

www.mugrootbeer.com

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