Ready10 wins yfood UK communications brief

The agency will lead a six-figure brief covering consumer and trade PR, as well as talent and influencer content

Ready10 has been appointed as yfood's creative communications agency in the UK following a competitive pitch process. The agency will lead a six-figure brief covering consumer and trade PR, as well as talent and influencer content, with campaigns running throughout summer 2026.

The appointment follows yfood's expansion in UK retail, with increased listings at Tesco, Co-op and Boots. The German nutrition drink brand, which was recently acquired by Nestlé and is now stocked in more than 10,000 stores across the UK, has appointed Ready10 to support its efforts to increase awareness among British consumers.

Ready10 to lead culture-focused campaigns

Ready10 will develop culture-led campaigns designed to build awareness and consideration for yfood among new audiences. The account will be led by Georgie Bentinck, Director at Ready10.

The partnership begins with the Commuter Code of Conduct campaign, launched earlier this month. Featuring etiquette expert William Hanson, the campaign positions yfood as an alternative to food-related commuter habits that can frustrate fellow passengers. It supports the brand's ambition to become a preferred nutritionally complete drink for people on the move in the UK.

UK expansion follows retail growth

Having established a strong presence in Germany, yfood is now focusing on strengthening its position in the UK market through increased consumer engagement and brand relevance.

Georgie Bentinck, Director, Ready10: "Food – whether breakfast, lunch or a snack – is a hot topic in the Ready10 offices and across the UK more broadly. We’re thrilled to be working with such a brilliant brand as yfood, delivering playful and meaningful communications as they win over British audiences. yfood brings the smart drink; we’ll bring the smart PR."

Agency adds another consumer brand

Pete Rosier, Head of Marketing UK, yfood: "Ready10 just gets it. They understand that yfood isn’t just another drink on shelf – it’s a smarter choice for people who want to keep moving without compromising on taste or nutrition. The UK is a huge opportunity for us, and we needed an agency with the creativity and the cultural instinct to match our ambition. Ready10 have both. Let’s go."

The appointment adds yfood to Ready10's client portfolio, which also includes McDonald's, TikTok, Sky, NFL UK, Lime, HelloFresh and Molson Coors.

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www.yfood.com

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