Infosys, LIONS and ANA unveil CMO AI hub

The CMO AI Hub enables members to describe business challenges in natural language and receive context-rich responses based on curated research

Infosys has launched the CMO AI Hub, an AI-powered platform developed in collaboration with the Association of National Advertisers (ANA) Global CMO Growth Council and LIONS to support peer-to-peer learning among senior marketing leaders.

The platform is designed exclusively for members of the ANA's Global CMO Growth Council, providing access to research, case studies and executive insights through a conversational AI interface.

The platform was developed using Infosys Aster, the company's AI-enabled marketing suite, and combines curated intelligence from the Association of National Advertisers (ANA), LIONS and the Infosys Knowledge Institute. Infosys said the hub incorporates human oversight, governance safeguards and privacy-by-design principles to support enterprise use.

Platform brings together marketing insights

The CMO AI Hub enables members to describe business challenges in natural language and receive context-rich responses based on curated research, executive perspectives and case studies. The platform is intended to help marketing leaders make decisions more efficiently while encouraging knowledge sharing across the industry.

Alongside the hub, Infosys introduced the CMO AI Playbook, developed by the Infosys Knowledge Institute. The playbook is based on research that included interviews with chief marketing officers, discussions with marketing leaders at global industry events and contributions from ANA members. While the playbook documents these findings, the AI Hub makes the insights available through an interactive platform.

Features include conversational AI and secure access

Key capabilities of the CMO AI Hub include conversational search, executive-ready summaries and the ability for members to contribute their own insights to strengthen the platform over time. Access is limited to members of the ANA Global CMO Growth Council and includes governance and privacy safeguards.

Nick Primola, Group Executive Vice President, ANA and leader of the Global CMO Growth Council: "CMOs told us they wanted real, practical guidance available in the moments when important decisions need to be made. The AI Hub turns the collective experience of the world's leading marketers and experts into a resource that is available whenever members need it. It's built by CMOs, for CMOs, and designed to help leaders make more informed decisions moving at the speed of marketing."

Collaboration focuses on AI adoption

Simon Cook, CEO, LIONS: "The Growth Council was created to bring the world's best marketers together and remove the barriers to growth. The CMO AI Hub is the boldest expression of that mission yet — it puts the collective intelligence of this community into every member's hands, exactly when they need it. Creativity and AI aren't opposing forces. The Hub pairs the best of human judgment with the speed of the technology, and keeps people at the center of both."

Sumit Virmani, Global Chief Marketing Officer, Infosys: "AI presents a unique opportunity for CMOs to move beyond efficiency gains and elevate marketing's role as a growth driver. By combining the collective expertise of leading marketers with an AI-powered experience layer, CMO AI Hub transforms fragmented insights into shared intelligence that helps marketing leaders make informed decision and unlock greater business value."

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