Stagwell wins IBM creative account

Code and Theory and Anomaly will work alongside IBM to evolve the existing campaign

IBM has appointed Stagwell as its lead creative partner, with agencies Code and Theory and Anomaly working together to support the company's global brand and campaign activity.

The agencies will operate as a unified team to develop IBM's Let's Create Smarter Business campaign across multiple channels and international markets. According to Stagwell, the partnership is designed to provide an integrated creative approach supported by its technology-led operating model.

Agencies to collaborate on global campaign

Code and Theory and Anomaly will work alongside IBM to evolve the existing campaign while maintaining consistency across markets and platforms. The first work under the partnership is expected to launch in August 2026.

Jonathan Adashek, Senior Vice President of Marketing and Communications, IBM: "At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability. Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences."

Partnership begins in August

Mark Penn, Chairman and Chief Executive Officer at Stagwell: "What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires. Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that's where IBM will win."

www.stagwellglobal.com

www.ibm.com

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