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NPO phases out Zapp app

NPO phases out Zapp app

Official transition takes effect on 1 July as NPO consolidates its streaming services for younger audiences.

Dutch public broadcaster NPO, will discontinue the standalone NPO Zapp app on 1 July 2026, with all children's programming moving to the dedicated Kids Profile within the NPO Start app.

According to an announcement published by NPO Zapp, the transition is designed to bring all youth content together on a single platform while offering families an improved viewing experience. Existing users of the Zapp app are being encouraged to download NPO Start and switch to the Kids Profile before the app is taken offline.

Children's programming moves to a single platform

Following the change, children aged between six and 12 will be able to access Zapp programmes, live television and on-demand content through the Kids Profile in NPO Start instead of a separate application.

NPO says the integrated platform provides additional functionality and makes it easier for children and parents to discover and watch age-appropriate content in one place.

Vertical video feature introduced

As part of the rollout, NPO Start will also introduce its first vertical video content. The feature will debut with daily highlights from the FIFA World Cup through Zappsport Live, offering mobile-friendly viewing designed specifically for younger audiences.

According to NPO, the initiative provides a public-service alternative to commercial social media platforms by delivering trusted content in a format familiar to children.

End of a dedicated children's app

The standalone NPO Zapp app was launched in 2014 to give children easy access to Zapp's television programmes and live broadcasts. Its retirement marks the latest step in NPO's broader strategy to consolidate its digital services under the NPO Start platform.

NPO has advised users to download the NPO Start app and create or use the Kids Profile to continue accessing Zapp content after the standalone app is discontinued.

www.zapp.nl
www.npo.nl


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