Kia positions 2027 Seltos above the rest

The commercial uses visual effects to depict competing compact SUVs as toy vehicles

Kia America has launched a marketing campaign for the 2027 Seltos, highlighting the second-generation compact SUV's increased size, technology and feature set.

The integrated campaign spans broadcast, print, digital, out-of-home and social media, with a 30-second commercial titled A Real SUV at its centre.

Campaign compares Seltos with rivals

The commercial uses visual effects to depict competing compact SUVs as toy vehicles, positioning the Seltos as a larger and more capable alternative. The production combines CGI with a full-scale toy SUV created specifically for the campaign.

Alongside the main commercial, two 15-second spots focus on the vehicle's increased interior space and the available Blind Spot View Monitor.

Russell Wager, Vice President of Marketing, Kia America: "The second-generation Seltos raises the bar for the entire compact SUV category, and we developed a fun and creative way to illustrate how the Seltos stands apart from – and beats – the competition. With its larger overall dimensions and segment above standard features, Seltos is for those looking for a small SUV that is more than capable of doing big things. Packed with many of the same standard and available features found on the all-new 2027 Telluride, the 2027 Seltos offers a right sized option that dwarfs the competition."

Updated model adds technology and hybrid option

The second-generation Seltos is larger than its predecessor and introduces a range of additional features, including available flush door handles, a panoramic sunroof, a Surround View Monitor and an upgraded infotainment system with over-the-air updates.

The model also offers an available hybrid powertrain featuring Kia's electric all-wheel-drive system, alongside 2.0-litre petrol and 1.6-litre turbocharged engine options.

Model arrives in US dealerships

The 2027 Kia Seltos will be available in LX, S, EX and X-Line trims. According to Kia America, the model is now arriving in dealerships across the United States.

www.kia.com

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